Impact color has on consumers: Part 4 [Video]

Red, orange and yellow are bright, exciting colors that grab the attention of potential customers.

However, these hues don’t promote a sense of panic or urgency, but of warmth and friendliness. If your product or service is fun and exciting, chances are you’ve considered using yellow or orange in your logo.

While these shades may be a bit too aggressive for a product aimed toward an older crowd, they’re great for attracting a youthful demographic, like when advertising toys.

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