Branding with merchandise: Part 4 [Video]

Many companies find it worthwhile to give prospective customers or clients small promotional items printed with their business’s name.

While everyone loves free stuff, it’s important to consider how useful these things are. It doesn’t matter how cool your logo looks emblazoned on the side of that flimsy tote bag – people won’t use it.

Opt for items that people in your industry will really use.

If you’re in the tech industry, a quality flash drive will prove useful. If your business is more art-focused, some pencils with your company’s name will be exciting for people to receive. Always remember, stray away from the free T-shirt!

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