Branding with merchandise: Part 3 [Video]

Another crucial item that your business needs to brand is paper goods.

There is nothing more professional than quality stationery with your business’s name and logo on it. This is especially necessary for companies that regularly send letters or mailers to current or prospective clients.

All of your employees, especially ones that rub elbows with customers or clients outside of regular business hours, should have business cards as well. Ensuring that any paper goods display the company’s brand in a cohesive way is always a worthwhile business decision.

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