Branding with merchandise: Part 2 [Video]

If your business includes a brick and mortar store, having appropriate signage is a top priority. If you have an online shop, but occasionally rent booths at festivals and fairs, you’ll need a good banner.

Since the sign is often the first thing customers will see, it’s important that it accurately encompasses what your brand has to offer. It should be simple and eye-catching.

While it doesn’t have to show or explain in detail what your business does, your signage design should be appropriate to the industry.

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