Signs your company needs a rebrand: Part 3 [Video]
Another sign that your business would benefit from a rebrand is if it’s been “in the process” of changing before.
A brand needs to be consistently represented in each medium. This means that the logo and terminology on the website and your brick and mortar location need to be the same. Many small businesses underestimate the importance of everything being uniform.
When it isn’t, customers may not realize that all of the collateral belongs to the same company.