Author: Ryan Farmer

If you plan to celebrate your new year with fresh fleet graphics, now is the ideal time to get the process started.

Signature Graphics’ dedicated team is ready to give you as much support as you need to ensure your fleet goes into 2024 with pop and pizzaz, either by replacing faded graphics or rebranding for a fresh start.

We strive to make the brand maintenance process as easy and seamless as possible. Our “signature” technology, brandRESPONSE, helps you manage the ordering process from idea to installation. 

3 Advantages of Planning Now

• Add year-end tax deduction. Because it’s an advertising expense, wrap-around vehicle graphics, partial wraps and decals for company-owned vehicles, as well as the cost to design them, generally are included in what the IRS allows for “ordinary and reasonable” miscellaneous tax deductibles.

• Maximize your marketing budget. If your marketing budget for 2023 doesn’t roll over into 2024, spend down unused funds on the design and printing of new fleet graphics. Or, Signature and help you look ahead to 2024 with a graphics plan that’s cost effective and flashy.

• Get compliance checks for 2024 completed early. Ensure your fleet meets local regulations and safety standards, such as the placement and style of USDOT Numbers on your vehicles. With our graphics service, we make sure your fleet is good to go and that the USDOT Numbers on your vehicle are the right size and in the right locations.

Year Round Results

Fleet graphics is one of the most effective ways to get your business noticed, and Signature offers custom and high-impact wraps and decals for every type of vehicle, no matter its size or shape. We proudly use 3M graphic films and overlaminates, so you know you’re getting a quality product for your money.

We also are conscious about ensuring that our products are eco-friendly and meet our commitment to reduce our ecological footprint.

Our designers and consultants have the experience to help you document a fleet graphics strategy for the coming year and beyond. Want to take advantage of seasonal fleet graphics that can be swapped out as the seasons change throughout the year? We can help with that too.

We offer unmatched service and support including 24/7 online ordering and fast fulfillment. That’s one of the many reasons that brands across the country work with us again and again.

Signature Graphics is your trusted partner for success in fleet graphics. Contact us today for a quote!

Every day, we use technology that didn’t exist 10 years ago.

Think about it. Smartphones continue to get smarter. We ask Siri, Alexa and other virtual voice assistants random questions — that they answer. QR codes made a comeback. We can make fabrics from recycled water bottles, and we can connect with the world on TikTok.

Scientist and inventors are driving change at a phenomenal pace in every industry, including ours. At Signature Graphics, we can’t wait to see what the future holds for innovative materials  and new ways for your fleet graphics to reach and engage with customers.

Here are a few innovations we expect to see within the next decade.

Greener Materials

Signature is meticulous about choosing partners who support our mission to reduce our environmental footprint and using eco-friendly materials, including using recycled or organically derived inks and substrates.

Water-based and soy-based inks will continue to evolve alongside new innovations, such as algae inks and UV-curable inks. Manufacturers will get better at making these inks and adapting them for commercial applications like fleet graphics.

We also expect the process for manufacturing vinyl to improve and move toward incorporating more bio-based materials.

Multi-Use Wraps

A few years ago, scientists at Purdue University developed an ultra-white paint that reflects 98.1 percent of sunlight and seen as a viable way to reduce a building’s energy costs.

Could an ultra-white vinyl wrap have the same effect on an electric vehicle? We hope we’re headed in that direction, where fleet wraps could offer high-impact advertising while also have a real impact on the operation of the vehicle or in offering its occupants protection from UV rays or pollution.

Autonomous Vehicles

Researchers have nailed down the technology that allows vehicles to operate autonomously. But practical questions remain about how these driverless vehicles can be integrated onto our roadways and interact with people in general, including other drivers, first responders and roadside workers.

Fleet graphics could play a critical role in this integration, alerting first responders to a human point of contact for the vehicle or giving customers — for example, someone receiving a delivery from an autonomous vehicle — instructions and peace of mind that a person is ultimately behind the operation of the vehicle.

More Dimensions

3D billboards blend art and technology to make type images appear to leaping off the sign. The optical illusion helps advertisers stand out from the crowd and is novel enough to get people talking.

It will be interesting to see if 3D images and holographic wraps could be safely introduced to fleet graphics, too, balancing fun and interesting designs with the need to not add more distractions to drivers.

We’re Ready at Signature

Our team at Signature Graphics is has the excitement and the expertise to help incorporate fleet graphics innovations into your marketing plans. We believe in the power of fleet graphics now and into the future to drive success in your marketing endeavors. Contact us to learn more.

No matter how you feel about the pumpkin spice phenomenon, it’s hard to argue with its success.

What about the fall and winter seasons makes your business stand out? Drive sales and delight customers with seasonal marketing graphics for your business and your fleet.

With Signature Graphics, it’s a breeze to change up your graphics with the seasons. Whether you need fall fleet graphics, winter fleet graphics or window and retail graphics, our team is standing by to help you with design, planning, sizing, printing and installation.

We proudly use 3M graphic films and overlaminates, so you know you’re getting high-quality, eye-catching products.

Think Bright and Bold

One sure way to connect your short-term messaging to fall or winter is through color. When you think of pumpkin spice, you envision oranges and creams, right? Choose intentional combinations that highlight the high-saturation colors of the season.

A fall color palette is warm and organic. It includes rich shades of orange, red, yellow, brown and dark purple, all inspired by the changing of the leaves.

Winter has two palettes that both play on high-contrast colors. Cool-based jewel tones in rich reds, blues and greens make you feel the crisp air on a sunny winter day, or go classic with neutrals that mix high-contrast shades of black, white and navy.

Color Psychology

We’ve talked before about color psychology — the discipline within psychology that studies how colors affect human mood, behavior, and emotions — and why designers and marketers rely heavily on color psychology when building a brand.

What mood do fall and winter colors signal?

Fall colors project authenticity, nostalgia and work ethic. They feel friendly, warm, comfortable, cozy, earthy and welcoming.

Winter colors have drama, precision and confidence. They feel bold, determined, luxurious and sophisticated.

Time to Get Creative

Signature’s professional design and installation teams make it easy to switch up your fleet and retail graphics to get the most out of your messaging for fall and winter.

No matter the size of your order, Signature Graphics’ nationwide team gives you the attention you need meet your goals with high-quality products and service. Get in touch with us today.