Category: News

Signature Graphics strives to constantly sharpen our skills and enhance our capabilities to better serve our customers. As such, Signature  successfully completed the rigorous certification process involved in becoming a G7® “Master Printer.”

The G7® specification guarantees that printers are able reproduce a similar visual appearance regardless of substrate, colorants, or screening technologies. This is important because, for example, a buyer may want to purchase marketing collateral, packaging and signage with the same brand imagery from various print vendors. Clearly the substrate and other print characteristics will vary for the different print products. However, if all the print products have the same gray balance and neutral tonality defined by G7, they will look remarkably alike to the human eye. It’s for these reasons buyers are making G7® certification a requirement.

The G7® certification is defined by IDEAlliance, a non-profit industry association guiding and publishing print media methodologies, specifications, and standards. Signature Graphics is proud to have earned their seal of approval through the certification process for reliable and repeatable printing.

As winter sets in, road conditions expose fleet vehicle graphics to harsh road salts, chemicals, snow, wind and ice.  Your vehicles take a beating.  Rest assured, though, that the elements are no match for your graphics’ outdoor durability.

Here at Signature Graphics, we manufacture your branded graphics with premium vinyl materials engineered to hold up in extreme conditions.  The components we use have been scientifically tested using immersion trials, drip tests, humidity and freeze/thaw chambers, so we know we are providing you the best products on the market.  Additionally, we add a finish process to every fabricated graphic which provides enhanced performance against the elements.

You can help improve the long-term performance of your vehicle graphics by using a few simple guidelines.

–        Avoid ice scrapers.  Instead, use a snow brush.

–        Do not pressure-wash your vehicle.

–        Avoid mechanical brush washing.

–        Do not allow fuel to stay in contact with the graphics for an extended period of time.

–        Clean vehicle from top to bottom; allow dirt and debris to fall downward.

–        Remove difficult debris by hand with isopropyl alcohol and a microfiber rag.

–        Make sure graphics are properly applied in a seasonally appropriate environment.

Don’t shy away from graphic application during winter months. With proper planning and vehicle preparation, you’ll likely find that this is an ideal season to begin to coordinate your graphics program and have your fleet road-ready by spring.  Signature Graphics can help with weathering the winter and make this happen for you.

Remember, for every day that your vehicle is not identified with your brand, it’s a missed opportunity to reach out to thousands of potential customers.

The Power to Reach Consider this: A single intra-city truck with graphics can generate up to 16 million visual impressions.* In fact, study after study ranks mobile media as the most cost-effective and influential advertising media available. The Power to Impress How influential?  A study by RYP & Becker Group found: 97% of survey respondents recalled the ad on the truck 98% thought the ads created a positive image of the advertiser 96% thought fleet graphics had more impact than billboards The Power to Target The industry norm is to estimate fleet advertising impressions by calculating the number of miles driven per truck per day by the type of road. *American Trucking Association

Mobile Media Value