Category: News

Blue is another popular color, widely known for being a calming shade.

Entrepreneur stated that using blue in your logo and marketing materials gives consumers the impression your brand is dependable and strong. It’s a popular color for financial institutions and credit card companies, since customers likely won’t put their money in the hands of a business that isn’t trustworthy.

It’s not a particularly exciting color, but it’s a good shade to use when you want to let your customers know they’re safe with your business.

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Red is one of the most popular colors in marketing, exemplified in the logos of some of the biggest brands in the country, like Coca-Cola and Target.

It’s a bright, eye-catching color that gives consumers a sense of urgency. Do you find that you rarely leave Target without filling your cart up? That could have something to do with all of the red throughout the store.

Some studies have even found that the color red invokes an appetite, which may be why so many fast food establishments use it in their logos and decor!

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If you feel like you always see the same colors in marketing materials, it’s not your imagination. The colors chosen in brand logos and marketing serve a purpose.

Certain colors evoke specific emotions and may cause consumers to develop subconscious impressions of a brand before they even experience the product or service. In the following videos, you’ll learn about the psychology behind colors in various branding materials, and how to evoke powerful feelings with your logos and marketing.

This is especially vital information for businesses considering a rebrand, or small businesses that haven’t begun branding yet. 

The average person spends 70 percent of their waking hours outside of their home. Utilize your environment and grab your customers’ attention by strategically displaying your brand on places other media can’t go with out-of-home graphics.

Utilizing vehicle graphics is a great way to gain awareness, but it is just as important to make sure you are utilizing the space at your physical location as well. Out of home graphics such as window graphics, floor graphics or wall graphics are a great way to do just that. Using a window graphic, for instance, is an easy way to promote your business and draw customers into your store with images or specials.

According to one study, 50% of people learn about a local business by the on-premise sign. 35% of people wouldn’t even know your business was there without a sign.  On location signs allow people to visually make a decision  between stores and where they will be spending their money.  Did you know 15%-20% of the population relocates every year?  That’s 15%-20% of new, potential customers to lure in. It’s like having to make a visual first impression all the time! Utilize graphics for an easier way to put your best foot forward, as they say.

Brick walls, concrete, and glass are all underutilized marketing space. Why stop in your store?  Why call to get more information? Why is your brand better? These are basic questions that run through the average person’s mind while trying to make a decision when shopping.  By adding eye-catching, informative graphics to the side of your building or to your front windows might be just enough to sway a potential customer to stop in and buy something or utilize your services.

Here at signature graphics, we have flex-to-fit film that works on virtually any surface and can accomplish your goal of increasing traffic to your store and ultimately increasing your conversion rate. Know what you are trying to promote and put it in graphic form for everyone to see. Make a memorable first impression

Temporary or long term, we have simple solutions for your branding/advertising needs. Check out some of our work here.

*http://brandongaille.com/27-striking-statistics-on-effective-outdoor-signage/

*www.oaaa.org

We all make changes to our clothes as the seasons turn, but do you know when it’s time to change your brand’s identity? Do you know how much to change it? Should it be a slight change or a complete redesign? What resonates with your customers? While there’s no specific set of rules to guide the timing of brand changes, there are some key indicators that suggest it’s time for a refresh.

• Have you added a new product or service to your line? — That’s one example of a great time to reassess your brand’s identity and make sure it reflects your new product, including how it fits within your line of products.
• Does your collateral material look dated? — Don’t forget to take a fresh look at images (hairstyles? clothes?) and even wording that can quickly feel outdated.
• Has your company made other changes? — As your company evolves, so should your brand. Your brand should remind your customers that your company is on the cutting edge of your industry.

Let’s take a look at a few examples:

Some companies like Apple, for example, have completely redesigned their logos. In fact, Apple has changed its brand’s identity several times.

Other companies, however, make changes that are more subtle. It can be something small like the shade of a color or a change in the font size, but it’s important to keep a freshness to your brand because it reflects on your company.

Here at Signature Graphics, we know the importance of brand identity. Keeping your brand fresh and appealing shows your customers you care and want their business. Find out how we can help here!
 
Posted by Jesse St. John on 6/25/15

Advancements in Truck and Trailer Design Provide More Room for Branding

With modern technology and advancements in truck and trailer design comes more opportunities to increase your corporate branding through enhanced fleet graphics. This infographic shows how fleet managers can save on fuel and increase their marketing through visually captivating truck and trailer graphics.