Category: News

The average person spends 70 percent of their waking hours outside of their home. Utilize your environment and grab your customers’ attention by strategically displaying your brand on places other media can’t go with out-of-home graphics.

Utilizing vehicle graphics is a great way to gain awareness, but it is just as important to make sure you are utilizing the space at your physical location as well. Out of home graphics such as window graphics, floor graphics or wall graphics are a great way to do just that. Using a window graphic, for instance, is an easy way to promote your business and draw customers into your store with images or specials.

According to one study, 50% of people learn about a local business by the on-premise sign. 35% of people wouldn’t even know your business was there without a sign.  On location signs allow people to visually make a decision  between stores and where they will be spending their money.  Did you know 15%-20% of the population relocates every year?  That’s 15%-20% of new, potential customers to lure in. It’s like having to make a visual first impression all the time! Utilize graphics for an easier way to put your best foot forward, as they say.

Brick walls, concrete, and glass are all underutilized marketing space. Why stop in your store?  Why call to get more information? Why is your brand better? These are basic questions that run through the average person’s mind while trying to make a decision when shopping.  By adding eye-catching, informative graphics to the side of your building or to your front windows might be just enough to sway a potential customer to stop in and buy something or utilize your services.

Here at signature graphics, we have flex-to-fit film that works on virtually any surface and can accomplish your goal of increasing traffic to your store and ultimately increasing your conversion rate. Know what you are trying to promote and put it in graphic form for everyone to see. Make a memorable first impression

Temporary or long term, we have simple solutions for your branding/advertising needs. Check out some of our work here.

*http://brandongaille.com/27-striking-statistics-on-effective-outdoor-signage/

*www.oaaa.org

We all make changes to our clothes as the seasons turn, but do you know when it’s time to change your brand’s identity? Do you know how much to change it? Should it be a slight change or a complete redesign? What resonates with your customers? While there’s no specific set of rules to guide the timing of brand changes, there are some key indicators that suggest it’s time for a refresh.

• Have you added a new product or service to your line? — That’s one example of a great time to reassess your brand’s identity and make sure it reflects your new product, including how it fits within your line of products.
• Does your collateral material look dated? — Don’t forget to take a fresh look at images (hairstyles? clothes?) and even wording that can quickly feel outdated.
• Has your company made other changes? — As your company evolves, so should your brand. Your brand should remind your customers that your company is on the cutting edge of your industry.

Let’s take a look at a few examples:

Some companies like Apple, for example, have completely redesigned their logos. In fact, Apple has changed its brand’s identity several times.

Other companies, however, make changes that are more subtle. It can be something small like the shade of a color or a change in the font size, but it’s important to keep a freshness to your brand because it reflects on your company.

Here at Signature Graphics, we know the importance of brand identity. Keeping your brand fresh and appealing shows your customers you care and want their business. Find out how we can help here!
 
Posted by Jesse St. John on 6/25/15

Advancements in Truck and Trailer Design Provide More Room for Branding

With modern technology and advancements in truck and trailer design comes more opportunities to increase your corporate branding through enhanced fleet graphics. This infographic shows how fleet managers can save on fuel and increase their marketing through visually captivating truck and trailer graphics.

Summer is fast approaching; June 21st to be exact! That means kids will be out of school, families & friends will be traveling, and businesses will be preparing for outdoor events!

Event Marketing is a great way to interact with your customers & prospects as well as show off your brand. By using the right combination of graphics throughout the event, you can create an experience that will be unforgettable. With more than 20% of marketing budgets being consumed with event marketing expenditures, it makes perfect sense to employ Signature Graphics to design engaging, compelling, memorable experiences for your customers and prospects. Check out this infographic below that will break down the statistics on event marketing.

As another level of Signature Graphics’ commitment to excellence, we have been awarded a Certificate of 3M™ MCS™ Warranty.

The 3M™ MCS™ Warranty affirms that 3M will stand behind graphics made with 3M products and processes. This is a promise that extends to us, the graphic manufacturer, and our customers.  This warranty covers finished graphics using products designed and tested for optimal compatibility and performance.  It demonstrates our commitment to providing you with quality 3M graphics that stand the test of time, and offers assurance that we can provide you a comprehensive, preferred warranty solution for finished graphics.

At Signature Graphics we strive to continually better our business and processes to meet the needs of our customers. We are proud to offer you the 3M™ MCS™ Warranty to not only demonstrate our commitment to excellence, but to also help give you a greater peace of mind.

Source:

3M