Tag: nationwide fleet graphics

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Case Study: Signature Graphic’s Turnkey Inventory Program for ServiceMaster Brands

Signature Graphics has built a strong reputation as a leader in custom manufacturing and inventory management.

One of their most valued partnerships has been with ServiceMaster Brands, a national company providing critical services through a vast network of franchisees, corporate-owned entities, dealers, and upfitters. For over 26 years, Signature Graphics has worked closely with ServiceMaster to deliver tailored, turnkey solutions, including a comprehensive inventory program and custom manufacturing services.

This case study explores how Signature Graphics’ inventory and custom branding solutions have successfully addressed the evolving needs of ServiceMaster, ensuring brand consistency and operational efficiency across their fleet of vehicles and other brand touchpoints.

Background on ServiceMaster Brands and Signature Graphics

ServiceMaster Brands is known for its essential services, which are offered through a network of franchises and corporate-owned entities across the U.S. and beyond.

Given the size of their network, maintaining a consistent brand identity across all locations is crucial for their business.

Signature Graphics has been the key partner in managing ServiceMaster’s branding needs, providing both a stock inventory program and custom manufacturing solutions to ensure that brand materials such as vehicle graphics, signage, and promotional assets are easily accessible. The long-standing partnership has enabled ServiceMaster to streamline operations, providing franchisees and corporate entities with fast, reliable access to branded materials.

Challenges Faced by ServiceMaster

Before partnering with Signature Graphics, ServiceMaster faced a range of challenges, including:

  • Ensuring a consistent brand identity across all franchise locations, corporate offices, and service vehicles.
  • Managing both stock inventory for common branding materials and custom manufacturing for unique needs.
  • Handling a growing number of vehicle installations while maintaining efficient, timely turnarounds on orders.

Given their large franchise network, ServiceMaster required a highly scalable, flexible solution that could accommodate the unique needs of various stakeholders, from small franchise owners to larger corporate-owned entities.

Signature Graphic’s Solution: Comprehensive Inventory Program

To meet these challenges, Signature Graphics implemented a comprehensive inventory program that offered both stocked items and custom manufacturing.

This program allowed ServiceMaster to maintain its corporate-approved branding standards across various locations.

Key features of Signature’s solution include:

  • A custom manufacturing program for non-stock, corporate-approved branding materials.
  • Multiple ordering methods, such as an eCommerce platform, dedicated email channels, and direct order forms. Franchisees, corporate entities, and dealers can order through whichever method best suits their needs.
  • Installation services to complete the turnkey offerings, ensuring that ServiceMaster’s vehicles are branded quickly and consistently.

By offering a diverse set of solutions, Signature Graphics enabled ServiceMaster to address the unique needs of its franchisees and corporate entities.

Program Success Factors

Several factors contributed to the success of Signature Graphic’s inventory program for ServiceMaster Brands:

Flexible ordering options: Franchisees, corporate-owned entities, dealers, and upfitters could place orders through a variety of channels, including online platforms, email, and direct communication with customer service coordinators.Dedicated customer service: A team of 3-5 dedicated staff members at Signature Graphics ensured quick response times for orders and inquiries. This personal level of service proved to be a critical element in the program’s success.Custom and stock solutions: Signature Graphics’ ability to integrate custom manufacturing with stock program options allowed ServiceMaster to address the unique needs of each franchisee, from small-scale orders to large vehicle branding projects.

Scale of the Program: Fleet Touchpoints

Signature Graphics plays a pivotal role in maintaining the branding consistency of ServiceMaster’s large fleet of vehicles.

Each year, Signature ships graphics for between 500 to 1,000 vehicles. This volume speaks to the program’s scalability and its ability to accommodate the growing needs of the ServiceMaster brand as it expands.

With a nationwide fleet and the continued growth of the franchise network, Signature Graphics has proven capable of managing both high-demand periods and the steady stream of requests that come in year-round.

Customer Service Commitment

One of the standout features of Signature Graphic’s program for ServiceMaster Brands is its strong customer service commitment.

With a dedicated team of 3-5 Signature employees focused solely on managing ServiceMaster’s account, they are able to provide rapid responses to inquiries and ensure that orders are processed efficiently.

As a key member of the Signature Graphics team commented, “We are unique in our commitment to improving ordering processes, and having a dedicated customer service support staff of 3-5 for rapid attention to ServiceMaster franchisees, corporate entities, dealers, and upfitters positions us as a leader in our industry. We also dedicate time and effort to efficiencies within the graphics program and industry-leading graphic performance and warranties.”

This hands-on approach has earned the trust and satisfaction of ServiceMaster’s diverse network, from franchisees to corporate managers.

Key Differentiators of Signature Graphics’ Program

Several key differentiators make Signature Graphics’ program a standout solution for ServiceMaster:

Industry-leading graphics performance and warranties: Signature Graphics delivers high-quality graphic materials that stand the test of time, backed by competitive warranties.Efficiencies in order processing: Signature Graphics constantly strives to improve its order fulfillment processes, ensuring that franchisees receive their branding materials as quickly as possible.Scalability and flexibility: The program is designed to scale, allowing ServiceMaster to easily add new franchisees or expand their vehicle fleet without disrupting the overall branding strategy.

The Results: Measurable Impact on ServiceMaster’s Brand Consistency

The impact of Signature Graphic’s inventory program on ServiceMaster Brands has been significant.

The program has helped maintain a consistent brand identity across hundreds of franchise locations and corporate-owned entities, ensuring that vehicles and signage are all in line with the brand’s standards.

The ability to provide timely delivery and rapid response to orders has also helped increase satisfaction among ServiceMaster franchisees and corporate partners, solidifying Signature Graphics as a trusted partner.

Future Outlook

As ServiceMaster continues to expand, Signature Graphics is well-positioned to support their growth.

The inventory program is designed to be flexible, allowing it to adapt to the brand’s evolving needs.

Looking forward, Signature Graphics plans to further streamline the ordering process and continue enhancing its customer service capabilities, ensuring that new franchisees can seamlessly adopt the inventory and branding program as they join the ServiceMaster family.

Lessons Learned and Best Practices

Signature Graphics’ long-standing partnership with ServiceMaster Brands has revealed several best practices for managing large-scale inventory programs:

Flexibility is key: Offering multiple ordering channels and a mix of stock and custom options allows the program to adapt to the varied needs of franchisees and corporate entities

Dedicated customer service ensures rapid response times and customer satisfaction.

Continuous improvement in processes and materials is essential to staying ahead in a competitive industry.

Conclusion

The 26-year partnership between Signature Graphics and ServiceMaster Brands exemplifies the power of a well-executed inventory program. By offering a mix of stock inventory and custom manufacturing, and backing it with top-tier customer service, Signature Graphics has helped ServiceMaster maintain a consistent brand identity across its franchise network.

As ServiceMaster continues to grow, Signature Graphics remains committed to improving its solutions, maintaining its position as a leader in the branding and inventory management industry.

We proudly use 3MTM graphic films and overlaminates.

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Adapting to the Future: How New Vehicle Materials are Transforming Fleet Branding Strategies

Vinyl wraps have revolutionized the world of vehicle and storefront branding, offering a versatile and cost-effective alternative to traditional paint jobs. However, despite their growing popularity, many myths about the durability of vinyl wraps persist. These misconceptions often deter businesses and individuals from taking full advantage of this innovative solution. In this blog, we’ll debunk five common myths about vinyl wrap durability and shed light on why vinyl wraps are a reliable choice for long-lasting branding.

Myth 1: Vinyl Wraps Are Easily Damaged by Weather

One of the most widespread myths about vinyl wraps is that they can’t withstand harsh weather conditions. Whether it’s scorching heat, heavy rain, or freezing temperatures, the assumption is that vinyl wraps will quickly deteriorate. However, this couldn’t be further from the truth.

Modern vinyl wraps are designed to be highly weather-resistant. They are crafted from durable materials that can endure a wide range of environmental conditions. In fact, vinyl wraps undergo rigorous durability testing before they hit the market. For instance, wraps installed on vehicles in regions with extreme weather, like the intense sun of Arizona or the heavy snow of the Midwest, have proven to maintain their integrity and appearance over time.

Myth 2: Vinyl Wraps Fade Quickly in the Sun

Another common myth is that vinyl wraps are prone to fading when exposed to sunlight. While it’s true that extended exposure to UV rays can cause fading, high-quality vinyl wraps are specifically engineered to resist this.

Most premium vinyl wraps come with built-in UV-resistant properties, and they are often finished with a protective laminate. This laminate acts as a barrier against the sun’s harmful rays, ensuring that the colors and designs remain vibrant for years. When properly installed and maintained, a vinyl wrap can retain its visual appeal even under continuous exposure to direct sunlight.

Myth 3: Vinyl Wraps Are Difficult to Maintain

Some people believe that vinyl wraps require extensive maintenance to keep them looking good. However, maintaining a vinyl wrap is actually quite simple and far less demanding than caring for a traditional paint job.

Regular cleaning with mild soap and water is usually sufficient to keep vinyl wraps in top condition. Unlike paint, vinyl does not require waxing or polishing. Additionally, modern vinyl wraps are designed to resist stains and minor abrasions, making them easier to maintain over time. With proper care, vinyl wraps can continue to look fresh and new for several years.

Myth 4: Vinyl Wraps Damage the Original Paint

A significant concern for many is the misconception that vinyl wraps can damage a vehicle’s original paint. In reality, when professionally installed and removed, vinyl wraps do not harm the underlying paint.

In fact, vinyl wraps can serve as a protective layer, shielding the paint from minor scratches, UV rays, and environmental contaminants. The key to avoiding any potential damage lies in the installation and removal process. Professional installers ensure that the wrap is applied correctly without trapping dirt or air bubbles, and they follow precise techniques to remove the wrap without affecting the paint beneath.

Myth 5: Vinyl Wraps Don’t Last as Long as Paint Jobs

Many assume that vinyl wraps have a shorter lifespan compared to traditional paint jobs. While it’s true that vinyl wraps are not permanent, they are designed to be durable and long-lasting.

A high-quality vinyl wrap can last anywhere from 5 to 7 years, depending on factors such as exposure to the elements and how well it is maintained. This lifespan is comparable to, if not longer than, some paint jobs, particularly when you consider the lower cost and the ease of updating or changing the design. Moreover, if you decide to remove the wrap, your original paint job remains intact and protected, offering flexibility that paint simply cannot match.

Vinyl wraps offer a durable and cost-effective solution for businesses and individuals looking to make a lasting impression.

The durability of vinyl wraps is often underestimated due to various myths and misconceptions. As we’ve shown, vinyl wraps are not only weather-resistant and UV-protected but also easy to maintain and gentle on your vehicle’s paint. They offer a durable and cost-effective solution for businesses and individuals looking to make a lasting impression. Don’t let these myths hold you back—explore the possibilities of vinyl wraps and give your brand the visibility it deserves.

FAQs

How long do vinyl wraps typically last?

High-quality vinyl wraps can last between 5 to 7 years, depending on factors like exposure to weather conditions, the quality of the installation, and proper maintenance. Regular cleaning and care can extend the lifespan of your vinyl wrap.

Will a vinyl wrap damage my vehicle’s paint?

No, vinyl wraps are designed to protect your vehicle’s paint. When installed and removed by professionals, they do not damage the underlying paint. In fact, wraps can shield the paint from UV rays, minor scratches, and environmental contaminants.

Can vinyl wraps withstand extreme weather conditions?

Yes, modern vinyl wraps are highly durable and can withstand various weather conditions, including intense sun, rain, and cold. They are often UV-resistant and weatherproof, making them suitable for all climates.

Do vinyl wraps fade over time?

While all materials can fade eventually, high-quality vinyl wraps are designed to resist UV rays and maintain their vibrant colors for years. Adding a protective laminate can further enhance their resistance to fading.

How should I maintain my vinyl wrap to ensure its longevity?

Maintaining a vinyl wrap is simple. Regularly wash the surface with mild soap and water, avoid using abrasive materials, and steer clear of automated car washes with brushes. Proper care will help your vinyl wrap stay in top condition for years.

We proudly use 3MTM graphic films and overlaminates.

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Adapting to the Future: How New Vehicle Materials are Transforming Fleet Branding Strategies

In the dynamic world of fleet branding, staying ahead of trends is not just an advantage—it’s a necessity.

As vehicle manufacturing undergoes a significant transformation with the introduction of materials like stainless steel in the Tesla Cybertruck, the vinyl graphics industry must innovate to keep pace. This evolution demands not only new design and application techniques but also a forward-looking approach that ensures fleets are visually cohesive, contemporary, and durable. Signature Graphics, a leader in the field, is not just planning for these changes but is actively embracing them, ready to meet the future head-on.

The Shift from Fiberglass to Stainless Steel

The transition from traditional fiberglass to advanced materials like stainless steel in vehicles such as the Tesla Cybertruck represents a pivotal change in the automotive industry.

Fiberglass has been a staple in vehicle construction for decades due to its light weight and ease of shaping. However, the robustness and futuristic appeal of stainless steel offer unparalleled benefits in terms of durability and aesthetic appeal.

Stainless steel’s introduction in fleet vehicles, notably with the Cybertruck, challenges the vinyl graphics industry to adapt. Traditional vinyl wraps, designed with fiberglass substrates in mind, face adhesion challenges when applied to stainless steel’s slick, hard surface. This necessitates the development of new adhesive technologies and vinyl formulations that can securely adhere to stainless steel while maintaining the graphics’ integrity and vibrancy.

Innovative Solutions for New Vehicle Materials

Signature Graphics is at the forefront of this innovation. By investing in research and development, Signature Graphics has pioneered new vinyl graphics that are specifically engineered to bond with stainless steel surfaces.

These new materials not only adhere more effectively but also resist the elements better, ensuring that fleet branding remains sharp and clear over time.

For instance, the newly developed adhesive technologies ensure that vinyl wraps on Cybertrucks do not peel or bubble, even under extreme conditions. This advancement is crucial for maintaining a professional appearance, particularly for fleets that operate in diverse and challenging environments. Signature Graphics’ commitment to quality means that clients can trust their brand identity will be preserved impeccably, regardless of the vehicle’s material.

Preparing for the Future of Fleet Branding

As more automotive manufacturers explore and implement advanced materials, the need for compatible branding solutions will only grow.

Signature Graphics is already anticipating these trends, ensuring that their clients are never caught off guard by technological advancements. By continuously refining their techniques and materials, Signature Graphics remains a step ahead, ready to tackle any challenge the future holds.

Expanding Horizons: Beyond Stainless Steel

While the shift to stainless steel is significant, it’s only the beginning. The automotive industry is experimenting with other advanced materials like carbon fiber composites and even 3D-printed components. Each new material presents unique challenges and opportunities for fleet branding.

Signature Graphics is not just responding to these changes but is actively involved in research to understand how these materials interact with different types of vinyl graphics. This proactive approach ensures that they can provide cutting-edge solutions as soon as new vehicle types hit the market.

Conclusions

In a rapidly evolving industry, being prepared for the future is crucial. Signature Graphics exemplifies this readiness, consistently delivering innovative solutions that meet the needs of today while anticipating the demands of tomorrow. By embracing new vehicle materials like stainless steel and developing advanced vinyl graphics that adhere to these substrates, Signature Graphics ensures that their clients’ fleets remain visually stunning and cohesive, no matter what the future holds.

Signature Graphics is not just keeping up with industry changes—we are leading the charge, ready and equipped to transform fleet branding in an era of unprecedented innovation

FAQs

Why are new vehicle materials like stainless steel important for fleet branding?

New materials like stainless steel provide enhanced durability and a modern look, but they require advanced vinyl graphics solutions for effective branding. A decal used on a Ford F150, for example, simply would not adhere to a Tesla Cybertruck. The change in substrate completely transforms the adhesion technology required for graphics that will match the durability of their stainless steel host.

How does Signature Graphics ensure vinyl graphics adhere to stainless steel vehicles?

Signature Graphics works directly with 3M to ensure the specialized adhesive technologies and vinyl formulations that bond effectively with stainless steel surfaces are used when manufacturing branding for these types of projects.

What challenges do stainless steel surfaces present for traditional vinyl wraps?

Stainless steel’s slick, hard surface can cause adhesion issues, leading to peeling or bubbling of traditional vinyl wraps.

Is Signature Graphics prepared for other advanced vehicle materials besides stainless steel?

Yes, Signature Graphics and our partners are actively researching and developing solutions for various advanced materials, including carbon fiber composites and 3D-printed components.

How does Signature Graphics maintain brand consistency across different vehicle materials?

Through innovative design, Signature’s brandRESPONSE brand management program, nationwide installation and sales team, project management teams, and advanced adhesive and material technologies, Signature Graphics ensures cohesive and durable branding across all vehicle types.

We proudly use 3MTM graphic films and overlaminates.

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Maximizing ROI with Vinyl Vehicle Wrap Graphics: Coverage Levels Matter

In the world of vehicle branding, vinyl wraps offer an innovative and cost-effective way to promote your business on the go. The level of coverage you choose for your fleet’s vinyl wrap can significantly impact your return on investment (ROI). At Signature Graphics, we specialize in helping our customers optimize their vehicle branding to ensure maximum ROI. In this article, we’ll explore when it’s best to splurge on full coverage and when it’s smart to save with spot graphics. We’ll also delve into how the location and movement of your fleet can influence the effectiveness of different levels of coverage.

The Spectrum of Coverage Options

Vinyl vehicle wraps come in various levels of coverage:

  • Full Wraps: Cover the entire surface of the vehicle, including windows.
  • Partial Wraps: Cover significant portions of the vehicle, such as the sides and rear.
  • Spot Graphics: Smaller decals placed strategically on the vehicle.

When to Spend on Full Coverage

Full wraps are a substantial investment but can yield impressive returns in certain scenarios:

  1. High-Visibility Urban Areas: If your fleet operates primarily in bustling city environments, full wraps can capture the attention of thousands of potential customers daily. For instance, delivery trucks navigating through New York City or Los Angeles will benefit from full wraps, as they stand out amidst heavy traffic and pedestrian activity.
  2. Premium Branding Initiatives: For luxury brands or businesses with a high-end image, full wraps convey professionalism and commitment to quality. A high-end real estate firm using fully wrapped vehicles can project a consistent, polished brand image that resonates with affluent clients.

Strategic Full Coverage: Consider Your Fleet’s Location

The location where your fleet operates can dictate the effectiveness of full coverage:

  • Sky Scraper Cities: In cities with numerous high-rise buildings, consider incorporating graphics on the roof of your vehicles. This unconventional placement targets office workers and residents looking down from above, adding a unique layer of visibility.
  • Tourist Areas: Fleets in tourist-heavy locations like Orlando or Las Vegas benefit from full wraps due to the constant influx of new eyes. Eye-catching, vibrant designs can draw attention from the multitude of visitors unfamiliar with local businesses.

When to Save with Spot Graphics

Not every business needs full coverage to achieve an effective ROI. Spot graphics can be just as impactful in the right circumstances:

  • Local Service Fleets: Businesses such as plumbers, electricians, and landscapers, which operate primarily within specific neighborhoods, can achieve great visibility with well-placed spot graphics. These vehicles often park in residential areas where large, full wraps might be overkill.
  • Delivery Vehicles: For companies with a large number of delivery vans that frequently stop in various locations, spot graphics with essential information like logos, contact details, and slogans can be sufficient. This approach is cost-effective and still ensures brand presence.
  • Frequent Highway Travel: Fleets that spend most of their time on highways can opt for spot graphics that highlight brand names and logos. Given the high speeds and limited viewing time, detailed full wraps may not be necessary.

Maximizing ROI with Coverage Choices

The goal is to achieve the best visibility and brand reinforcement without unnecessary expenditure. Here are some examples to illustrate optimal coverage choices:

  • Full Wraps for Construction Companies: Vehicles that regularly visit construction sites in city centers or suburban developments can use full wraps to advertise their services to passersby and potential clients.
  • Partial Wraps for Food Trucks: A food truck that operates in a fixed location or rotates through a few key spots can benefit from a partial wrap that highlights its menu and unique offerings, while still being cost-effective.
  • Spot Graphics for Medical Transport Fleets: Ambulances and non-emergency medical transport vehicles often only need the company name, logo, and contact information prominently displayed. Spot graphics can achieve this without overwhelming the vehicle’s appearance.

Conclusion

Choosing the right level of vinyl wrap coverage for your fleet can significantly impact your marketing ROI. By considering your business type, target audience, and fleet location, you can make an informed decision that balances cost with visibility. At Signature Graphics, we are committed to helping you find the perfect balance, ensuring that your vehicle branding is both effective and economical. Whether you need full wraps, partial wraps, or spot graphics, our team is here to guide you every step of the way.

FAQs

What are the benefits of full vehicle wraps?

  • Full vehicle wraps provide maximum visibility, making a strong visual impact in high-traffic areas and conveying a professional image for premium brands.

How do partial wraps compare to full wraps in terms of cost?

  • Partial wraps are generally less expensive than full wraps while still offering significant branding opportunities, especially for targeted promotions or specific parts of the vehicle.

Are spot graphics effective for branding?

  • Yes, spot graphics can be highly effective for certain types of fleets, particularly those operating in localized areas or on highways where quick, clear branding is necessary.

How does fleet location influence wrap coverage decisions?

  • The operating environment of your fleet, such as urban areas with skyscrapers or tourist-heavy locations, can determine whether full coverage or more strategic placement of graphics is beneficial.

Can vinyl wraps damage my vehicle’s paint?

  • No, high-quality vinyl wraps actually protect your vehicle’s paint from UV rays and minor abrasions, and they can be removed without damaging the original paint.

We proudly use 3MTM graphic films and overlaminates.

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Essential Conditions for Applying Vehicle Wraps

Applying vehicle wraps requires specific body conditions to ensure a smooth, long-lasting finish. From waiting for newly painted vehicles to cure to understanding how wraps can protect the original paint, this guide covers all you need to know for a flawless vehicle wrap.

Ensuring a Flawless Finish

Vehicle wraps and branding graphics have become a popular choice for personalizing and advertising on cars. However, achieving a perfect application requires more than just sticking on the graphics. In this guide, we’ll dive into the necessary body conditions to ensure your vehicle wrap adheres properly and lasts as long as possible. We’ll discuss the importance of waiting for newly painted vehicles to cure, dealing with body damage and rust, and how wraps can actually protect your vehicle’s paint.

The Importance of Full Cure Time

Newly painted vehicles might look ready for a wrap, but it’s crucial to wait for the paint to fully cure before applying any graphics. Fresh paint can take anywhere from a few days to several weeks to completely cure, depending on the type of paint and environmental conditions.

Why wait?

  1. Adhesion Issues: If the paint hasn’t fully cured, the adhesive on the wrap may not stick properly, leading to bubbles, peeling, and an uneven finish.
  2. Paint Damage: Applying a wrap too soon can damage the paint, pulling off layers or causing discoloration.

Recommended Wait Times

  • Acrylic Enamel Paint: Typically 1-3 weeks
  • Urethane Paint: Often needs at least 30 days

To be safe, always consult with your paint provider to understand the specific curing time for your vehicle’s paint type.

The Impact of Imperfections

A vehicle’s surface condition plays a significant role in the success of a wrap application. Body damage, rust, and even small dents can cause major issues.

Body Damage

  • Texture Matters: Wraps conform to the exact texture of the vehicle. Any dents or scratches will be clearly visible, potentially ruining the intended smooth look of the wrap.
  • Repair First: It’s essential to fix any body damage before applying a wrap. This ensures the wrap lays flat and maintains its design integrity.

Rust

  • Adhesion Problems: Rusty areas do not provide a good surface for the adhesive. The wrap can lift and peel off from these spots.
  • Spreading Rust: Covering rust without treating it can trap moisture, causing the rust to spread more quickly under the wrap.

Steps to Take

  1. Inspect the Vehicle: Before wrapping, thoroughly inspect the vehicle for any signs of damage or rust.
  2. Repair as Needed: Address any imperfections, repair dents, and treat rust.
  3. Smooth Surface: Ensure the vehicle’s surface is as smooth as possible for the best adhesion and appearance.

Preserving Your Paint

One of the lesser-known benefits of applying a full vehicle wrap is the protection it offers to the original paint.

Protection from Scratches and Sun Damage

  • Scratch Guard: The vinyl used in wraps is durable and can absorb minor scratches and dings, preventing them from reaching the paint underneath.
  • UV Protection: High-quality wraps include UV protection, shielding your paint from the sun’s harmful rays that can cause fading and oxidation.

Resale Value

  • Preserving the Original Paint: Since the wrap acts as a protective layer, the paint underneath remains in pristine condition. When the wrap is removed, the vehicle looks almost as good as new.
  • Higher Resale Value: A vehicle with well-preserved paint generally has a higher resale value, making wraps a smart investment.

Conclusion

Applying vehicle wraps isn’t just about aesthetics; it’s about ensuring the vehicle’s body is in the right condition for a smooth, durable application. By waiting for new paint to cure, repairing any body damage, and understanding the protective benefits of wraps, you can achieve a flawless finish that not only looks great but also preserves the value of your vehicle. Always take the time to prepare your vehicle properly, and you’ll reap the benefits of a stunning and long-lasting wrap.

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We proudly use 3MTM graphic films and overlaminates.

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The Enduring Art of Screen Printing in Vehicle Graphics Manufacturing

In the world of vehicle graphics manufacturing, the “ancient art” of screen printing has become a nearly impossible-to-come-by craft. While most manufacturers have shifted towards digital printing, Signature Graphics continues to uphold the timeless tradition of screen printing. But why? What makes screen printing so special, and how does it compare to its digital counterpart? Let’s dive into the fascinating world of screen printing, guided by insights from Bob Steele, the veteran manager of Signature’s screen print department.

The Lost Art of Screen Printing in Large Print Graphics Advertising

Screen printing, once a cornerstone of the printing industry, is now a rare skill, especially in the context of large print graphics advertising. At Signature Graphics, we understand the value of this traditional technique, particularly when it comes to vehicle graphics. Digital printing, although widely used and appreciated for its flexibility and convenience, sometimes falls short in areas where screen printing excels. For instance, achieving perfect brand color consistency can be a challenge with digital printing. Screen printing, on the other hand, ensures that every print maintains the exact hue and vibrancy required, making it ideal for massive quantities and long-term advertising.

Cost-Effective Solutions for Large Branding Projects

When it comes to large-scale branding projects, screen printing often proves to be more cost-effective than digital printing. Here’s why:

  1. Color Consistency: Screen printing offers unparalleled color accuracy, crucial for maintaining brand integrity across numerous prints.
  2. Speed: For large quantities, screen printing can be significantly faster than digital printing. Once the screens are set up, the process is streamlined and efficient.
  3. Durability: Screen-printed graphics tend to be more durable, making them ideal for long-term outdoor use.

Bob Steele, who has been managing Signature’s screen print department for nearly 35 years, emphasizes these benefits. “The quality, longevity, and reliability of screen printing are unmatched, especially for long-term advertising,” he says.

Insights from Bob Steele:

The Heart of Signature’s Screen Print Department

Bob Steele’s extensive experience and dedication have been instrumental in maintaining the high standards of Signature’s screen print department. Here are some key insights from his tenured experience and priceless expertise:

Experience in Managing the Department:

“My experience has led to many rewarding attributes while managing our screen print department,” Bob shares. “Watching the company grow and being a part of such a successful corporation, developing and continuing to grow as a manager and colleague, and building lifelong friendships.”

Ensuring Quality Control:

Quality control is paramount in screen printing. According to Bob, “Quality control is achieved by managers’ constant observance of every aspect of the job and proper training of our catchers and operators.”

Training and Motivating the Team:

Training and motivating employees is a cornerstone of maintaining high standards and productivity. Bob believes in a hands-on approach, stating, “I feel training and motivating my employees is done best by first interacting and treating them with respect and showing them that even managers are hands-on employees.”

Challenges and Future Goals:

The biggest challenge facing the screen print industry, particularly for fleet graphics, is the rarity of screen print capabilities at large scales. “Signature Graphics is definitely a rare company that still stands by the quality, longevity, and reliability of the ‘ancient art’ of screen printing,” Bob notes. Despite the industry’s shift towards digital printing, Bob plans to continue growing and adapting Signature’s screen printing capabilities with the help of his colleagues. Bob and the rest of the team at Signature understand that there will always be an important use for screen printing when it comes to manufacturing top tier branding; this is an art to be utilized and improved upon, not abandoned for a  less effective, digital alternative.

Conclusion: The Future of Screen Printing at Signature Graphics

At Signature Graphics, we’re proud to uphold the technique of screen printing in the vehicle graphics industry. The benefits of screen printing—color consistency, cost efficiency, and durability—make it an invaluable technique, especially for large branding projects.

As Bob Steele eloquently puts it, “With the help of Tim Guse (C.E.O. at Signature Graphics) and Mark Smith (C.O.O. at Signature Graphics), we will continue to grow and adapt our screen printing capabilities to the graphics world as we know it.”

By combining the timeless art of screen printing with modern innovations, Signature Graphics ensures that every project not only meets but exceeds our clients’ expectations. So, while digital printing will continue to play a vital role, screen printing remains an irreplaceable part of our toolkit, preserving the rich heritage of print craftsmanship.

We proudly use 3MTM graphic films and overlaminates.

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