Author: Steve

Thinking of installing vinyl graphics on your company’s fleet or storefront windows?

It turns out there’s no time like the present: Early summer is in the “sweet spot” temperature-wise to properly apply vinyl graphics.

Signature Graphics’ nationwide installation team helps you maximize space on your company vehicles or storefront windows with beautiful vinyl graphics that demand attention. A significant, sometimes overlooked factor in successful vinyl applications is the temperature and environmental conditions.

Vinyl has an ideal temperature range for it to be applied properly. Extreme cold temperatures will make it tough or impossible for the adhesive side to stick to a surface. Extremely warm days have the opposite effect, making the adhesive very sticky and difficult to adjust once it touches the surface.

A general rule for vinyl application is that it should be at least 50°F, although it depends on the vinyl being used in a particular situation. The optimal temperature is somewhere in the 65 to 72° F range, which puts us right in the early summer portion of the calendar for most of the U.S.

An ideal installation can also be affected by sunlight and humidity, which can negatively impact the ability to remove the vinyl from the paper backing. Low humidity, on the other hand, can promote the formation of air bubbles.

Signature Graphics will help you take advantage of the season and professionally install vinyl graphics on your vehicles and buildings. Contact us today to learn more about our design and installation services.

When it comes to fleet graphics, companies are faced with two options: screen printing or digital printing.

They both have their benefits and drawbacks, depending on your business, budget and mobile marketing goals.

At Signature Graphics, we are proud to offer both digital and screen printing options. Let’s take a look at some of the considerations to make with the decision:

Screen Printing

We often use this traditional printing method for larger fleet projects because of the higher degree of control it offers regarding professional color accuracy and contrast. It involves making a stencil-type design on a fabric, with several ink layers pressed through it onto the print material. The different inks are applied with a separate screen stencil for the final visual result.

Some of the benefits of screen printing include:

• Versatile: Can be used on materials such as banners, glass, wood, signs, electronics and more
• Quality: Higher output than offered by digital prints
• Durable: Maintains its quality better on long-term prints
• Convenience: Simple to print on specific parts of material

One thing to be aware of with screen printing is that the upfront costs are typically higher than with digital printing. Other potential drawbacks of screen printing include:

• Doesn’t feature the same level of customization that digital printing offers
• More limited in the scope of color choices

Digital Printing

Signature Graphics often utilizes digital printing for smaller companies who may only have a few vehicles in their fleet. The modern technique creates a digital image using computers, with that image being printed directly onto the selected material. Because it involves much less pre-press work, it is a more cost-effective choice for some projects.

Consider these benefits of digital printing:

• Affordable: Has lower startup costs
• Efficient: Features quicker turnaround times
• Customizable: Can be individualized in a variety of ways; good choice for one-time print runs
• Easy transfer: Photographic images transferred simply

There are some drawbacks to digital printing, however. They include:

• Print is not as durable as screen prints
• Fewer options of printable fabrics
• Printing in bulk does not offer cost reductions because of fixed prices

Digital printing, while more limited than screen printing in some ways, is a fine choice for finely detailed images or designs that feature complex gradients.

Signature Graphics proudly uses 3M^TM graphic films and overlaminates. To learn more about how Signature Graphics can take your company to the next level visually through screen printing or digital printing, email us or call 800-356-3235. 

We get it – not every season is a record-breaking sales season. They can’t be.

That said, you don’t have to wait for the days and weeks to pass before doing something about a seasonal lull.

Signature Graphics can give your sales boost this summer with window and retail graphics. Our professional design and printing experts can help you maximize space both inside and outside your front door, working with you to ensure your message reaches your audience in the most effective manner.

We produce eye-catching window graphics that entice passersby to open your door. On the interior, we’re experts in creating retail graphics that create interest in your products.

It’s true that all graphics are not created equal.

The right retail graphics inspire. They encourage. They stir curiosity. They invite discovery.

Signature Graphics has four tips to help your business do all of the above on your windows and retail spaces:

1. Get organized: Create a promotional calendar to help keep track and plan for your store’s promotions. This helps you look ahead, knowing exactly what you need and when you need it.
2. Get involved in the community: Piggybacking promotions off popular events in the community can pay off big dividends. People will already be out and taking part in activities, so it’s easier to encourage them to stop by your storefront before or after the event.
3. Seeing double: Use double-sided signs to easily get twice the real estate for displaying promotions. Customers can see your messages before and after they walk through the door.
4. Have a trusted partner: Meeting deadlines is a critical aspect of promotions. Choose a partner that can deliver what they promised – on time and on budget.

We make the signage process easy – our professional design and installation teams deliver high-quality materials made to last. Signature Graphics proudly uses 3M^TM graphic films and overlaminates.

You don’t need to worry about the details when you work with us. Need the graphics sized and planned to fit your space? We do that. Need the graphics installed? We do that. Need them removed after the promotion is over? Maybe unsurprisingly at this point, we do that as well.

When you’re ready to take your store’s graphic game to the next level, contact Signature Graphics. We’d love to help make your space look its best.

Designing a great vehicle wrap takes a lot more expertise than slapping a logo and words on a truck.

A quick Google search of “car wrap marketing fail” reveals how quickly that can go embarrassingly wrong. Design really makes a difference when you factor in sliding doors and what kind of an unintended message your vehicle may be sending when the doors are open – you certainly don’t want your business to be the subject of a viral meme.

Signature Graphics’ team of design and printing professionals are experts at helping your wrap make the right kind of impression. We treat your logo, brand and messaging as our own, helping you effectively reach your customers and more importantly, potential customers.

We have years of experience turning vehicles into mobile billboards for your company, helping you put your best business foot forward in establishing your brand and spreading the word about why people should know what you do.

Whether you utilize our in-house design services or have your own design that you bring to us, we can wrap it around your fleet – even if it’s just one vehicle – and literally take your marketing into the fast lane. We have a variety of options to fit your strategy and budget, making sure you are pleased with the results.

A few things we will keep in mind as we work together to create your perfect mobile billboards: short, clear, bold, plan. These words serve as the four commandments of sorts for any successful wrap design. Let us explain:

1. Shorter is better: Tom Petty once said, “Don’t bore us, get to the chorus.” The “chorus” of your brand is your logo and company name. Motorists don’t have much time to see your message, so don’t bore them – get to the point.
2. Speak clearly: A close second in importance to your logo and company name is to make sure it’s clear what your company does. We’re talking maybe a few words here – refer to #1 if in doubt.
3. Bold is beautiful: Subtlety doesn’t have a place on your vehicle wrap – being bold and obvious is better when we’re talking a matter of seconds to get your message across. Think big and think bold.
4. Plan word placement: Is your company name going to spell something unfortunate or unintentionally funny when the door opens? Hidden messages can be more difficult to plan for than you’d think – Signature Graphics thinks of every angle to make sure your company isn’t the latest darling of the internet because of an unintended message.

To learn more about how we can better market your business with vehicle wraps, contact us today.

Looking to get the most bang for your advertising buck?

There are many reasons vehicle wraps are your best bet in this regard. Let’s take a look at some of them: Continue reading “Why Vehicle Wraps Are A Worthy Investment In Your Business”

Thousands of healthcare organizations are vying to provide their services to the millions of people in need of their services.

How can these healthcare providers stand out in a crowded field?

While most potential customers aren’t going to drive right past your facility, they are likely to drive alongside your staff members’ vehicles at some point. Take advantage of this likelihood by using vehicle wraps to advertise your company and its services.

Senior care facilities and home health care organizations in metropolitan areas can generate up to 70,000 visual impressions each day simply by driving around – in one vehicle. Imagine the impressions made with multiple vehicles.

What To Feature on Your Vehicle Wrap

Although your mobile marketing may get the benefit of getting longer views while stopped in traffic or at a red light, you’re generally dealing with a limited viewing time with vehicle wraps. With that in mind, your messaging has to be eye-catching, quick-hitting and memorable – which can be challenging when we’re talking about the complexities of the healthcare industry.

Here are some tips for how to present your messaging on your vehicle wrap:

• Feature your name prominently: It sounds simple, but many businesses bury their name among a bunch of photos or graphics. Make your visuals complement your name and message, not take away from it.
• Choose graphics with a purpose: Your graphics should help sell your services since you don’t have a lot of time. Whether photos or illustrations, use images that help people identify your message and target audience.
• Keep copy brief: We know there are a lot of services you could list on your vehicle, but there isn’t room or time for nearly all of them. Keep your messaging to a few key services.
• Contact is key: Give prominence to your website. Most people aren’t grabbing a pen and paper while behind the wheel, so featuring an easy-to-remember may be more effective than hoping they remember a phone number.

Study: People Pay Attention To Wraps

Research from ATA and Robinson, Yesawich, and Pepperdine concluded that vehicle wraps are ultimately effective marketing tools because of how people respond to fleet graphics. Consider the following findings of the study:

• 91% of people notice ads on the sides of vehicles, recalling them days later
• 75% of people reported having a first impression of a company and its services from vehicle wraps
• Almost a third of people base a purchase decision on the impression they had from the vehicle

Signature Graphics proudly uses 3MTM graphic films and overlaminates. To learn more about how we can help provide a branded identity to your healthcare organization, email us or call 800-356-3235.

There are countless ways to get your branded message in front of the masses.

There’s only one way to get that message in front of customers for fractions of a penny, according to a study conducted by 3M™. Signature Graphics proudly uses 3MTM graphic films and overlaminates.

That one way is through the use of vehicle wraps. 3M conducted a three-month study to measure the marketing effectiveness of utilizing fleet graphics for 10 of the Cadbury-Schweppes Company’s Snapple® trucks in two major metropolitan areas. In this study, each truck generated an average of 6 million impressions per vehicle, annualized.

The results? An average cost of $0.48 per 1,000 impressions – that’s $0.00048 per impression.

The fleet graphics medium was by far the least expensive of the seven advertising methods used in the study. Per 1,000 impressions, the cost breakdown for the other methods was as follows:

• Television: $23.70
• Magazine: $21.46
• Newspaper: $19.70
• Primetime TV: $18.15
• Radio: $7.75
• Outdoor: $3.56

You don’t have to be a researcher to understand that marketing is a numbers game. If you can spend less than two quarters to reach 1,000 people with vehicle wraps or more than $23 to reach 1,000 people with television ads, isn’t it worth at least trying to get the most bang for your advertising buck?

With mobile marketing and using graphic fleets, your initial investment is an upfront cost that will continue to pay dividends in the months and years that follow. Television, print and radio ad campaigns only last so long before you have to hand over more cash and hope to see results.

To discover more about how Signature Graphics can help you get valuable impressions at a lower rate, email us or give us a call at 800-356-3235.

What do the following people have in common?

The CEO heading to the office in the morning. The woman driving her granddaughter to school. The factory worker returning home after his shift. The young woman going for a walk after purchasing her first home.

They all just saw your HVAC business marketed on the side of your vehicle. And they all need their air conditioner serviced.

And thanks to your fleet graphics marketing, they now all have your company firmly at top of mind. Regardless of your business, taking your marketing out on the road while conducting everyday business simply makes sense.

Logistics and Marketing Become One

When you opt for Signature Graphics’ mobile marketing techniques through our products and services, you reach them all – while they’re going about their everyday lives.

Oftentimes, the logistics component of business – moving your products and services from place to place – is separate from the marketing side of business. With fleet graphics, your logistics and marketing solutions become one – you’re marketing your company at the very same time you’re moving goods to your customers.

Fleet Graphics’ Low Cost Per Impression

A study conducted by 3M™ – which Signature Graphics proudly uses for graphic films and overlaminates – found that 10 Snapple trucks in two major cities had an average daily circulation of 6 million passers-by exposed to each truck. That equates to a very good value, compared to other forms of marketing.

Although there’s obviously an upfront cost associated with fleet graphics for your company’s vehicles, the cost per impression is miniscule in comparison.

Tim Boxeth, 3M marketing manager, put the cost at just 48 cents per 1,000 impressions for fleet graphics, compared to more traditional forms of advertising that may cost anywhere from $3 to $20 per 1,000 impressions.

If you’re ready to make your marketing investment part of your everyday logistical business, contact us online or call us at 800-356-3235 to see how Signature Graphics can help you make it happen.

Telecommunication companies help us stay in contact with each other. It’s fitting their marketing helps them effectively communicate with their audience.

Here are some elements of the best mobile marketing designs:

1. Keep it simple: The best brand designs allow the vehicle it’s wrapped around to be the brand. What does that mean? When someone sees the vehicle, all they should be thinking about is that brand. Too many graphics or messages are hard to focus on during a commute, whether speeding down the highway or stopped at a red light. If your brand has national recognition, allow that brand to take center stage with few distractions. If you don’t have that kind of awareness, the messaging must clearly establish your brand.
2. Keep copy concise: Some companies try to tell the viewer everything about themselves, convinced every business attribute and word is gold. It’s not. A catchy tagline, strong brand design and website or phone number is really all you need. Resist the urge to put too much copy in your design. You’ll communicate much better with your audience.
3. Don’t feature photographs: This is part of the “keep it simple” mantra, but one that often gets ignored. A photo isn’t part of the brand, and most photos can’t capture everything a telecommunications company does – Does the photo show a smartphone? A computer? Television? Fiber optic cable? It always goes back to the brand.

Just as your company helps customers communicate, Signature Graphics can help you communicate your brand with audiences – whether that brand is well-established or new to the scene.

Signature Graphics is in its third decade of providing best-in-class fleet graphic solutions for some of the best-known brands across the globe. We utilize state-of-the-art technology, design engineering, and a start-to-finish fleet graphic project management that ensures the effective communication of brands and messaging. 

That means we know an effective graphic fleet design for the telecommunication industry when we see one.

Signature Graphics proudly uses 3M^™ graphic films and overlaminates, so you can be sure your products were made to last. 

Contact us to learn more about how we can take your branding on the road with custom fleet graphics.

Improving the patient experience begins with motivating them to walk through your front door.

In today’s crowded healthcare world, how do you get through the marketplace to make that impression?

Reach more potential patients in need of your healthcare services by spreading your brand to where they are. At Signature Graphics, we help you accomplish this with our assortment of environmental graphics and fleet graphics – both innovative ways of getting your message to more people.

Environmental graphics take your brand to the “environment” around your patients and potential patients. The environment could be in spaces surrounding your locations – think windows, sidewalks, parking garages, or the side of your building. These are all potential branding spots where Signature Graphics can help you maximize your messaging.

Fleet graphics are mobile solutions that “wrap” your vehicles – whether they’re cars, vans, trucks or trailers – with your brand, messaging, website and contact information, turning staff vehicles into traveling billboards.

Studies have shown that a single, wrapped vehicle will make 16 million visual impressions each year. With more than 90% of people noticing and remembering these ads on your vehicle, the chances of people contacting your organization for the healthcare needs of themselves or loved ones increases dramatically.

These inventive marketing techniques create greater visibility of your company throughout the community and increase referrals to your offices. Further, they serve to increase staff members’ pride in their employer – a pride they can pass along to inquiring members of the public.

Signature Graphics proudly uses 3M^™ graphic films and overlaminates, so you can be sure your products were made to last.

Drive home the unique nature of your healthcare business by utilizing Signature Graphics vehicle wraps.  Contact us to learn more about how we can take your branding on the road with custom fleet graphics.