Category: News

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The second step of preparing your business for a rebrand is rallying the troops.
Figure out your precise requirements. Do you just need a new website? Are you planning on revamping the company logo? What about the signage on the building?
Talk to your employees and see what they think of your ideas and listen to their suggestions. After all, they know the business almost as well as you do. At this point, you’ll also want to determine whether you have a capable in-house designer, or if you’d rather hire an outside company.

Thinking About a Rebrand?

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Deciding to rebrand your business is an exciting and intimidating decision. The end result will be worth it, but you may be wondering how to even begin such a major undertaking.
The first step to a rebrand is determining your goals. Are you trying to establish a new customer base? Are you expecting a rebrand to take your business to the next level? Does your current strategy seem old or outdated?
Make sure you you have valid reasons for this endeavor and you’re not starting something new just because you’re restless.

Ready for Step One?

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You may not need to feng shui your entire office, but take notice: Style, color and interior graphics all make a difference. Certain colors or images can subconsciously alter and affect workers’ moods, so be careful and make sure you’re choosing the right interior decor. You want your employees happy and engaged, right?

To help you create a productive office space for your business, we’ve compiled a few hints and tips about how you can use color and graphics to boost performance.

Start with color
Color affects both mood and productivity. According to a recent study from the University of Texas, colors such as beige, white and gray, i.e. bland hues, elicit feelings of sadness and depression, especially among women. Men also had these feelings in reaction to purple and orange.

But it’s not all gloom and doom. Research from TaskWorld found certain primary colors have specific positive effects on employees. Blue promotes calm; yellow can inspire happiness and creativity; green is great for reducing eye fatigue – best for those who work long hours – and red is your “productivity color,” attracting attention and speeding up the heart rate.

Colors can be used to spice up boring walls, revamp common areas or even be used as part of your interior graphic design.

Consider your walls
Yes, as previously mentioned, walls can be painted any of these colors to transform a drab office, but you should also consider what goes on those walls other than paint.

Both art and interior graphics can serve as focal points for an office. They can inspire employees, be a source of motivation and even be a great way to start a conversation with visitors. Furthermore, studies show a decorated office can improve employee wellness, job performance and underscore your branding.

According to a study from BOSTI Associates, “There is a clear correlation between how people experience the offices they work in and their productivity levels on the job, including job performance, satisfaction and their ability to communicate with each other.”

How interior graphics can contribute to employees’ well-being
When designing interior graphics for your office, be sure to choose colors that work with your employees’ personalities and needs in addition to choosing images that inspire, motivate, calm or spark creativity.

Additionally, your choices aren’t limited to images and colors, there are many different mediums and styles you can play with when crafting interior graphics. You can even create a variety of short-term graphics that can be switched out depending on the season, project or even just on a whim. You can design fun murals for the office area, while sticking with branded designs for the front.

Whichever the type of graphic you decide to choose, make sure it’s consistent with your brand messaging and uses colors and a style to boost the well-being of your employees. In the end, your office will be a happier place.

Looking for an inspiring environment?

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A brand identity is very important for a retail store.

You want the graphics at the front of your store to be appealing enough to your key demographic that it grabs potential customers’ attention and gets them in the store.

Decide on graphics that are in line with your store brand, whether they’re advertising a sale or a new line of products. Consider reflecting the season as well as your store’s aesthetic.

For example, print your store’s logo and sale name in green and red for the holiday season.

Need an Engaging Environment?

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Think about how many hours a week your company cars spend on the road. Why wouldn’t you use that time to advertise your business?

Many businesses don’t put a whole lot of thought into their fleet graphics.

However, these graphics are very important investments.

Quality fleet graphics not only reinforce the business’s brand and sear it into the minds of potential customers, but they also give employees a sense of pride while driving their company cars.

Want a Flashy Fleet?

The average American spends at least 40 hours a week in the confines of an office. While the job itself plays a large part in an employee’s attitude and morale in the workplace, the office needs to be taken into account as well. From the art on the walls to the layout of the desks, many things come into play when it comes to an employee’s morale. Here are some of the design factors that influence an employee’s mood at work.

Art
Incorporating art into your office’s interior is a great way to give the workspace a personal touch. Many businesses use this opportunity to utilize the brand’s colors or the logo. However, that’s not the only way to add some creative flair. Give employees some ownership and pride in the office and decorate with photos of employees at company functions, or hang some works by local artists in your conference rooms.

It’s especially important to give your workspace a personal touch with some art or graphics if you regularly bring clients or customers into the office. Whether you’re using signs and large infographics to relay information or to just show off a more creative side to your brand, this method is a great way to give some aesthetic appeal to your workspace as well as a personal, more human touch.

Color and layout
According to The Wall Street Journal, a reason behind this could very well be the human brain associating the color blue with openness – like the sky, allowing employees to relax and think, opening their minds to more creative ideas. A similar connection has been made with the height of the ceiling. According to a study from the University of Minnesota, students were able to perform better in a more open space with high ceilings than in a typical office space.

Color psychology has found plenty of links between the colors we wear and how we’re perceived by others. The study of color also found the colors represented in a workplace can help or hinder when it comes to problem solving, creative thinking and stress management. For example, the color red in the workplace is considered to be best in environments that require employees to pay attention to detail, but blue is ideal for creative workplaces that don’t require as much stringency.

As the years go on, cubicles and even separate offices become a thing of the past. More and more workplaces are beginning to place an emphasis on collaboration, meaning open offices are the way of the future. The absence of walls is intended to make it easier for employees to chat and communicate with each other, simultaneously giving the workspace a more casual, laid-back vibe. These office layouts also give employers more wiggle room when it comes to growth and downsizing of the company. There’s no need to build more cubicles if a certain department expands when you can just roll in more desks.

However, not everyone in the modern working world is happy with the cultural switch towards open office plans. This layout has been noted as stress inducing, as employees who are lower on the totem pole may always feel as if they’re being watched. Having no barrier between you and the person next to you, or you and the rest of the office, can make conversations and collaborations that have nothing to do with you distracting.

Need Some Color Inspiration?

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Another sign that your business would benefit from a rebrand is if it’s been “in the process” of changing before.

A brand needs to be consistently represented in each medium. This means that the logo and terminology on the website and your brick and mortar location need to be the same. Many small businesses underestimate the importance of everything being uniform.

When it isn’t, customers may not realize that all of the collateral belongs to the same company.

Need Help with Your Message?

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One of the first signs that your company is in need of rebrand is if your logo is too similar to the competition’s.

In many cases, when a business first starts out, there aren’t too many other companies that do the same thing. As the years go by, more competition enters the market, increasing the risk of people confusing you with the competitors.

Unique branding is absolutely crucial to keeping your business at the forefront of customers’ minds.

Need Expertise for Your Rebrand?

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Many business owners will go years with tired branding, unaware of how much the company would benefit from an update.

Other business owners are well aware of how much the company needs to be updated, but put it off because of the work and time that the process entails.

If you suspect that your business may be lacking in its logo and branding, watch on to learn the signs of outdated branding.

Need Some Inspiration?

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What’s a university without some school spirit? There are plenty of options when it comes to displaying a school’s name and getting it some much-deserved attention.

Try a school graphic on the side of the football team’s bus or the student center’s windows.

School graphics can do more than publicize the school or sports teams.

Try using a graphic to get the word out about new academic programs or upcoming school events as well.

Need Help with Your School Spirit?