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Designing a great vehicle wrap takes a lot more expertise than slapping a logo and words on a truck.

A quick Google search of “car wrap marketing fail” reveals how quickly that can go embarrassingly wrong. Design really makes a difference when you factor in sliding doors and what kind of an unintended message your vehicle may be sending when the doors are open – you certainly don’t want your business to be the subject of a viral meme.

Signature Graphics’ team of design and printing professionals are experts at helping your wrap make the right kind of impression. We treat your logo, brand and messaging as our own, helping you effectively reach your customers and more importantly, potential customers.

We have years of experience turning vehicles into mobile billboards for your company, helping you put your best business foot forward in establishing your brand and spreading the word about why people should know what you do.

Whether you utilize our in-house design services or have your own design that you bring to us, we can wrap it around your fleet – even if it’s just one vehicle – and literally take your marketing into the fast lane. We have a variety of options to fit your strategy and budget, making sure you are pleased with the results.

A few things we will keep in mind as we work together to create your perfect mobile billboards: short, clear, bold, plan. These words serve as the four commandments of sorts for any successful wrap design. Let us explain:

1. Shorter is better: Tom Petty once said, “Don’t bore us, get to the chorus.” The “chorus” of your brand is your logo and company name. Motorists don’t have much time to see your message, so don’t bore them – get to the point.
2. Speak clearly: A close second in importance to your logo and company name is to make sure it’s clear what your company does. We’re talking maybe a few words here – refer to #1 if in doubt.
3. Bold is beautiful: Subtlety doesn’t have a place on your vehicle wrap – being bold and obvious is better when we’re talking a matter of seconds to get your message across. Think big and think bold.
4. Plan word placement: Is your company name going to spell something unfortunate or unintentionally funny when the door opens? Hidden messages can be more difficult to plan for than you’d think – Signature Graphics thinks of every angle to make sure your company isn’t the latest darling of the internet because of an unintended message.

To learn more about how we can better market your business with vehicle wraps, contact us today.

Looking to get the most bang for your advertising buck?

There are many reasons vehicle wraps are your best bet in this regard. Let’s take a look at some of them: Continue reading “Why Vehicle Wraps Are A Worthy Investment In Your Business”

Thousands of healthcare organizations are vying to provide their services to the millions of people in need of their services.

How can these healthcare providers stand out in a crowded field?

While most potential customers aren’t going to drive right past your facility, they are likely to drive alongside your staff members’ vehicles at some point. Take advantage of this likelihood by using vehicle wraps to advertise your company and its services.

Senior care facilities and home health care organizations in metropolitan areas can generate up to 70,000 visual impressions each day simply by driving around – in one vehicle. Imagine the impressions made with multiple vehicles.

What To Feature on Your Vehicle Wrap

Although your mobile marketing may get the benefit of getting longer views while stopped in traffic or at a red light, you’re generally dealing with a limited viewing time with vehicle wraps. With that in mind, your messaging has to be eye-catching, quick-hitting and memorable – which can be challenging when we’re talking about the complexities of the healthcare industry.

Here are some tips for how to present your messaging on your vehicle wrap:

• Feature your name prominently: It sounds simple, but many businesses bury their name among a bunch of photos or graphics. Make your visuals complement your name and message, not take away from it.
• Choose graphics with a purpose: Your graphics should help sell your services since you don’t have a lot of time. Whether photos or illustrations, use images that help people identify your message and target audience.
• Keep copy brief: We know there are a lot of services you could list on your vehicle, but there isn’t room or time for nearly all of them. Keep your messaging to a few key services.
• Contact is key: Give prominence to your website. Most people aren’t grabbing a pen and paper while behind the wheel, so featuring an easy-to-remember may be more effective than hoping they remember a phone number.

Study: People Pay Attention To Wraps

Research from ATA and Robinson, Yesawich, and Pepperdine concluded that vehicle wraps are ultimately effective marketing tools because of how people respond to fleet graphics. Consider the following findings of the study:

• 91% of people notice ads on the sides of vehicles, recalling them days later
• 75% of people reported having a first impression of a company and its services from vehicle wraps
• Almost a third of people base a purchase decision on the impression they had from the vehicle

Signature Graphics proudly uses 3MTM graphic films and overlaminates. To learn more about how we can help provide a branded identity to your healthcare organization, email us or call 800-356-3235.

There are countless ways to get your branded message in front of the masses.

There’s only one way to get that message in front of customers for fractions of a penny, according to a study conducted by 3M™. Signature Graphics proudly uses 3MTM graphic films and overlaminates.

That one way is through the use of vehicle wraps. 3M conducted a three-month study to measure the marketing effectiveness of utilizing fleet graphics for 10 of the Cadbury-Schweppes Company’s Snapple® trucks in two major metropolitan areas. In this study, each truck generated an average of 6 million impressions per vehicle, annualized.

The results? An average cost of $0.48 per 1,000 impressions – that’s $0.00048 per impression.

The fleet graphics medium was by far the least expensive of the seven advertising methods used in the study. Per 1,000 impressions, the cost breakdown for the other methods was as follows:

• Television: $23.70
• Magazine: $21.46
• Newspaper: $19.70
• Primetime TV: $18.15
• Radio: $7.75
• Outdoor: $3.56

You don’t have to be a researcher to understand that marketing is a numbers game. If you can spend less than two quarters to reach 1,000 people with vehicle wraps or more than $23 to reach 1,000 people with television ads, isn’t it worth at least trying to get the most bang for your advertising buck?

With mobile marketing and using graphic fleets, your initial investment is an upfront cost that will continue to pay dividends in the months and years that follow. Television, print and radio ad campaigns only last so long before you have to hand over more cash and hope to see results.

To discover more about how Signature Graphics can help you get valuable impressions at a lower rate, email us or give us a call at 800-356-3235.

What do the following people have in common?

The CEO heading to the office in the morning. The woman driving her granddaughter to school. The factory worker returning home after his shift. The young woman going for a walk after purchasing her first home.

They all just saw your HVAC business marketed on the side of your vehicle. And they all need their air conditioner serviced.

And thanks to your fleet graphics marketing, they now all have your company firmly at top of mind. Regardless of your business, taking your marketing out on the road while conducting everyday business simply makes sense.

Logistics and Marketing Become One

When you opt for Signature Graphics’ mobile marketing techniques through our products and services, you reach them all – while they’re going about their everyday lives.

Oftentimes, the logistics component of business – moving your products and services from place to place – is separate from the marketing side of business. With fleet graphics, your logistics and marketing solutions become one – you’re marketing your company at the very same time you’re moving goods to your customers.

Fleet Graphics’ Low Cost Per Impression

A study conducted by 3M™ – which Signature Graphics proudly uses for graphic films and overlaminates – found that 10 Snapple trucks in two major cities had an average daily circulation of 6 million passers-by exposed to each truck. That equates to a very good value, compared to other forms of marketing.

Although there’s obviously an upfront cost associated with fleet graphics for your company’s vehicles, the cost per impression is miniscule in comparison.

Tim Boxeth, 3M marketing manager, put the cost at just 48 cents per 1,000 impressions for fleet graphics, compared to more traditional forms of advertising that may cost anywhere from $3 to $20 per 1,000 impressions.

If you’re ready to make your marketing investment part of your everyday logistical business, contact us online or call us at 800-356-3235 to see how Signature Graphics can help you make it happen.

Telecommunication companies help us stay in contact with each other. It’s fitting their marketing helps them effectively communicate with their audience.

Here are some elements of the best mobile marketing designs:

1. Keep it simple: The best brand designs allow the vehicle it’s wrapped around to be the brand. What does that mean? When someone sees the vehicle, all they should be thinking about is that brand. Too many graphics or messages are hard to focus on during a commute, whether speeding down the highway or stopped at a red light. If your brand has national recognition, allow that brand to take center stage with few distractions. If you don’t have that kind of awareness, the messaging must clearly establish your brand.
2. Keep copy concise: Some companies try to tell the viewer everything about themselves, convinced every business attribute and word is gold. It’s not. A catchy tagline, strong brand design and website or phone number is really all you need. Resist the urge to put too much copy in your design. You’ll communicate much better with your audience.
3. Don’t feature photographs: This is part of the “keep it simple” mantra, but one that often gets ignored. A photo isn’t part of the brand, and most photos can’t capture everything a telecommunications company does – Does the photo show a smartphone? A computer? Television? Fiber optic cable? It always goes back to the brand.

Just as your company helps customers communicate, Signature Graphics can help you communicate your brand with audiences – whether that brand is well-established or new to the scene.

Signature Graphics is in its third decade of providing best-in-class fleet graphic solutions for some of the best-known brands across the globe. We utilize state-of-the-art technology, design engineering, and a start-to-finish fleet graphic project management that ensures the effective communication of brands and messaging. 

That means we know an effective graphic fleet design for the telecommunication industry when we see one.

Signature Graphics proudly uses 3M^™ graphic films and overlaminates, so you can be sure your products were made to last. 

Contact us to learn more about how we can take your branding on the road with custom fleet graphics.

Improving the patient experience begins with motivating them to walk through your front door.

In today’s crowded healthcare world, how do you get through the marketplace to make that impression?

Reach more potential patients in need of your healthcare services by spreading your brand to where they are. At Signature Graphics, we help you accomplish this with our assortment of environmental graphics and fleet graphics – both innovative ways of getting your message to more people.

Environmental graphics take your brand to the “environment” around your patients and potential patients. The environment could be in spaces surrounding your locations – think windows, sidewalks, parking garages, or the side of your building. These are all potential branding spots where Signature Graphics can help you maximize your messaging.

Fleet graphics are mobile solutions that “wrap” your vehicles – whether they’re cars, vans, trucks or trailers – with your brand, messaging, website and contact information, turning staff vehicles into traveling billboards.

Studies have shown that a single, wrapped vehicle will make 16 million visual impressions each year. With more than 90% of people noticing and remembering these ads on your vehicle, the chances of people contacting your organization for the healthcare needs of themselves or loved ones increases dramatically.

These inventive marketing techniques create greater visibility of your company throughout the community and increase referrals to your offices. Further, they serve to increase staff members’ pride in their employer – a pride they can pass along to inquiring members of the public.

Signature Graphics proudly uses 3M^™ graphic films and overlaminates, so you can be sure your products were made to last.

Drive home the unique nature of your healthcare business by utilizing Signature Graphics vehicle wraps.  Contact us to learn more about how we can take your branding on the road with custom fleet graphics.

Looking for a creative, effective way to put your brand in front of more eyes?

How about a marketing tool that puts you in front of those eyes on their way to work; to their kid’s soccer practice; to the gym; to the neighborhood bar and grill; to their other kid’s basketball practice – you get the idea. People are increasingly busy and on the go. Bringing your brand to where they are – the road – makes good logical and financial sense.

Advertising trends have been shifting for years. Not everyone reads a newspaper or watches local network TV stations. In fact, numbers show that fewer people are with each passing year. A study by Arbitron, Inc. revealed that a whopping 96% of Americans are in vehicles each week, either as a driver or passenger.

HOW MOBILE MARKETING HELPS

Signature Graphics can take your marketing campaign to the streets with our fleet graphics offerings: wraps for cars, vans, trucks and trailers. These help establish your corporate identity with an eye-catching professionalism that can narrow the public perception gap between you and your larger competitors – who may spend more on more traditional forms of advertising.

Bright, eye-catching colors. A catchy tagline. An attractive photograph. Website, social media accounts, phone number, and address information – it can all go on your wrap in a memorable, easy-to-digest fashion.

A study conducted by the American Trucking Association (ATA) found that a single, wrapped truck traveling throughout a city generates up to 16 million visual impressions every year.

That’s a lot of eyeballs.

And the brain remembers those visual impressions. Another study by ATA and Robinson, Yesawich, and Pepperdine made some discoveries about the effectiveness of vehicle wrap marketing:

• 91% of people notice ads on the sides of trucks and recall them days later
• 75% of people had a first impression of a company and its products from vehicle wraps
• Almost a third of people base a purchase decision on the impression they had from the vehicle

THE VEHICLE WRAP EFFECT ON CUSTOMERS

Signature Graphics customers have found that custom graphics on vehicles are part of a marketing effort that results in more phone calls, web traffic, impulse buys and sales opportunities. Colorful, unique designs pique interest and create lasting impressions.

KEEPING IT QUALITY

The best-executed marketing plans don’t mean a thing if the brand messaging, materials and application aren’t of a premium quality that matches the image you want your company to portray. Your brand is your company’s most valuable asset – protect it with the best quality.

Signature Graphics proudly uses 3M^TM graphic films and overlaminates, so you can be sure you’re getting your money’s worth.

Drive home your brand and corporate identity – literally – by utilizing Signature Graphics vehicle wraps for your business.  Contact us to discuss branding your fleet vehicles with custom graphics.

After being in the business for 30 plus years, Signature Graphics has a few tips to make sure your next fleet branding project is implemented successfully. Vehicles can be a challenging medium to work with without industry expertise. Unfortunately, many designs lose out on marketing opportunities by failing to implement the hallmark of a good vehicle graphic design, an easily understood message.

FORMS OF COMMUNICATION

Consider how you want your audience to communicate with you and incorporate that aspect into your design (social media, QR code, website, phone, etc.). Keep your advertising copy as minimal as possible. We recommend the standard formula of web address, phone, and a description of your service or product offering. Legibility is a crucial factor, as well. Ad copy should be large enough to read from a great distance.

SIMPLICITY OF DESIGN

The best fleet graphic designs focus on a simple message that is quickly understood. When your audience, and your vehicle, are traveling down city roads and highways it can be difficult to relay multiple messages and content to them. Take care not to overcrowd your concept. Simple compositions enable your message and brand to immediately stand out.

GO BOLD

There is a lot of visual noise that your vehicle will be competing with to grab your consumers attention. Go bold with an eye-catching and vibrant color palette that adheres to your brand’s guidelines.

TAILOR YOUR DESIGN TO A VEHICLE TYPE

Your design needs to take into account the body lines and contours of the vehicle it will be installed on. Every vehicle is unique and a design crafted for one may not necessarily work on a different make and model without design modifications. Most brand activation companies have a database that is populated with numerous vehicles and can assist you with ensuring an appropriate fit for your design.

MEASURING ROI

Use An Alternate Landing Page
We recommend creating a unique landing page and incorporating that url into the design of your vehicle graphics. Most companies are already tracking their website’s analytics and this is an easy solution to measure the effectiveness of your vehicle advertising strategy. The only traffic that will have knowledge of this web address, will be those that have seen your vehicle.

Use An Alternate Phone Number
You can also consider getting a second phone line for your business. By displaying this number on only your vehicles, you will know that every call made to this line was generated by an impression your vehicle graphic made.

Run a Promotion
Promotions are a powerful advertising tactic for vehicle wraps and they make measuring the effectiveness of your advertising campaign easier. Any individual that mentions your promotion, when requesting your services or products, encountered your vehicle.

SEEK AN EXPERT

Signature Graphics has garnered a loyal and trusting following, as a brand solution provider, because of our strict adherence to brand guidelines, unwavering attention to detail, and enthusiasm for design. Should you have any questions, we would be happy to share our expertise.

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Crafting Brand Buzz

Businesses spent close to $600 billion on brand activation efforts in 2016. By 2020, that number will skyrocket to nearly $740 billion. Is your brand making similar investments in activation strategies to keep up?

We get it – marketing and advertising budgets are the first to be placed on the chopping block during annual reviews, making it even more important that the spend that is available, is used wisely.

For companies with physical storefronts, indoor and outdoor signage is often the first brand identifier. Signage helps portray a number of vital images, including:

• Who you are.
• What you do.
• How you’re different.
• Why you’re worth it.
• Why you care.
• What’s in it for the customer.

All of these facets of a company play into future customer loyalty, brand trust and business performance. Once customers can confidently identify the above brand differentiators, they become active stakeholders in the business.

HOW SIGNAGE TIES INTO REVENUE

At Signature Graphics, we’ve found that custom, specialty graphics utilized effectively on signs, banners, logos and decals produce a number of tangible benefits, such as:

• More phone calls.
• More web traffic.
• More sales opportunities.
• More impulse buys.

And it makes sense. Signage can pique interest, create lasting impressions, form relationships, answer questions and dispel rumors.
The Economic Center, at the University of Cincinnati, conducted a survey that measured the impact of signage for business owners.
Their results found that:

• Roughly 60% of businesses reported that changing the design or enhancing the visibility of their signage had a positive impact on sales, number of transactions and profits, with an average increase of about 10%.
• 38% of large companies with multiple locations identified branding/image as the most important purpose of effective signage, while small firms and single establishments perceived signs to be most important for making their business stand out and for helping customers find their location.
• Legibility was chosen by both consumers and businesses as the most important characteristic of signs.

When signs evoke the imagery of strength, creativity, authenticity, excellence and caring, they resonate with shoppers and passersby. These are the types of advertising messages businesses want to implant into the minds of the public, and by doing so, business owners stand a better chance of creating brand uplift, a phenomenon that can lead to higher-than-expected revenue and increased lead conversions.
With the level of brand activation spend forecasted this year, it’s clear companies are making a concerted effort to revise and revamp their brand identities. In today’s age, these initiatives typically make waves in the digital sphere, with brands overhauling websites, email marketing campaigns and content strategies. However, businesses that rely more so on foot traffic and traditional customer interaction – retail, hospitality, etc. – physical signage is paramount.

Signature Graphics has a host of brand planning, design management and graphic installation services that take the burden of brand activation off your plate. We can display custom signage on any surface or building, and even on sidewalks and vehicles. If you have the space, we have the signage!

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