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Spring Weather and Your Fleet Graphics

How to Protect Your Vinyl Branding from the Elements

As the saying goes, April showers bring May flowers—but for fleets parked outdoors, those springtime rains may also bring unexpected wear to your vehicle graphics.

At Signature Graphics, we specialize in high-performance, large-scale vinyl branding for fleets across the country. While our wraps are engineered for durability, weather exposure—especially during the rainy season—can accelerate wear and impact the long-term vibrancy of your graphics if not properly maintained. Here’s what you need to know about spring showers, what’s really in that rain, and how to keep your fleet looking sharp all year long.

What’s in Rain—and Why It Matters

Rainwater may seem harmless, but it often contains more than just H₂O. In many areas, especially urban or industrial zones, rain picks up airborne pollutants like nitrogen oxides, sulfur dioxide, and carbon dioxide—creating what’s known as acid rain.

This mildly acidic moisture can:

  • Degrade vinyl over time, especially along edges and seams
  • Dull finishes and reduce graphic vibrancy
  • Compromise adhesives and lift film in high-stress areas

And while a single rainstorm won’t damage your wrap, repeated, unprotected exposure—especially without proper cleaning—can wear down even the most durable vinyl.

Move your curser over the vehicle below for an example of graphics before and after weather related damage.

RbA Jeep-Gladiator
Graphics with Proper Care
RbA Jeep-Gladiator copy
Graphics Exposed to Elemments

Post-Rain Care: Quick Tips to Extend Lifespan

To keep your graphics looking crisp and professional, follow these simple care steps after a vehicle has been exposed to rain:

  • Rinse and dry after heavy rain, especially after storms or extended outdoor storage. This helps remove acidic residue and debris.
  • Use a gentle automotive soap and a microfiber cloth. Avoid abrasive brushes or harsh chemicals that can scratch or fade the vinyl.
  • Hand-dry your fleet instead of air-drying. This reduces water spotting and keeps finishes looking glossy.
  • Avoid automatic car washes with high-pressure sprayers or spinning brushes, which can lift film at the edges.

Long-Term Care for Outdoor Fleets

We understand that not every fleet can be stored indoors—but that doesn’t mean your branding has to suffer. Consider these longer-term strategies:

  • Use vinyl-safe sealants or waxes for an added layer of protection. Many are specially formulated to be wrap-friendly and offer UV and moisture defense.
  • Invest in vehicle covers or shaded parking to reduce both rain and UV exposure.
  • Schedule routine inspections to check for edge lift, bubbling, or fading—catching small issues early helps avoid full rewraps.
  • Work with a trusted provider (like us!) who uses premium-grade vinyl and certified installation methods for maximum durability.

Your Brand Deserves to Shine—Rain or Shine

Fleet graphics are more than decoration—they’re rolling billboards and a key part of your brand identity. Protecting them means protecting your brand’s visibility, reputation, and value.

At Signature Graphics, we’re here to support you with not only high-quality wraps but the knowledge and care techniques to ensure they go the distance. Rain or shine, coast to coast—we’ve got your brand covered.

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How Signature Graphics Helps Brands Go Green

At Signature Graphics, every month is an opportunity to leave a lasting impression — not just with high-quality fleet branding, but with a commitment to sustainability that drives our decisions and empowers our clients. This Earth Month, we’re celebrating the ways vinyl graphics, efficient production, and thoughtful material usage can support environmental responsibility while keeping your brand on the move.

The Role of Sustainable Branding in Today’s Market

Today’s consumers are more environmentally conscious than ever. Businesses across industries are expected to align with green practices, not only in operations but in how they present themselves. Fleet graphics play a surprising and powerful role in this effort.

With vinyl graphics, your fleet becomes a mobile marketing tool that reduces the need for traditional advertising channels like printed billboards and mass mailers. That means fewer paper-based materials, less waste, and longer-lasting brand exposure — all while helping reduce your company’s carbon footprint.

Sustainable Benefits of Vehicle Wraps

  • Longevity Means Less Waste High-quality vinyl wraps can last up to 7 years or longer with proper care. That means fewer replacements, less frequent printing, and reduced material consumption over time. At Signature Graphics, we use premium 3M films backed by the 3M MCS™ Warranty, ensuring long-lasting durability that minimizes environmental impact.
  • Eco-Conscious Print Processes Signature Graphics employs state-of-the-art printing technology with reduced VOC (volatile organic compound) emissions, energy-efficient production methods, and waste-reduction practices throughout the print cycle. Every project is engineered to minimize excess materials without compromising quality.
  • Reusable and Removable Graphics Need seasonal or promotional branding? Our removable vinyl solutions allow you to update your look without replacing the entire wrap. Temporary overlays reduce material waste and give you greater flexibility — a win for your marketing team and the planet.

Our Sustainability in Action

Here’s how Signature Graphics supports eco-minded branding, every step of the way:

  • Inventory Management Our Signature Inventory Program reduces unnecessary overprinting and ensures on-demand access to graphics, cutting down waste and storage emissions.
  • Digital Design-First Approach We eliminate waste by perfecting designs digitally before a single inch of vinyl is printed.
  • Streamlined Installations Our nationwide install network is coordinated for maximum efficiency — minimizing travel time and fuel consumption.

Why Earth Month Matters to Us

At Signature Graphics, Earth Month is more than a campaign — it’s a reminder of our responsibility to future generations. We believe that branding and sustainability can go hand in hand. Whether you’re wrapping a single service van or an entire national fleet, you can trust that your visual identity is being created with care, efficiency, and environmental awareness.

Together, we can make every mile matter.

Ready to Build a Greener Brand?

This Earth Month, let Signature Graphics help your company roll forward with a branding strategy that’s as sustainable as it is striking. If you’re looking for ways to make your fleet stand out and your values shine, we’re ready to help.

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Driving the Future: How Electric Vans and Fleet Wraps Are Powering the Final Mile

In today’s fast-moving world of e-commerce and on-demand delivery, the final mile has become the most critical—and often the most complex—part of the logistics journey. As consumer expectations shift toward same-day and next-day delivery, fleets are evolving to meet both performance and sustainability standards. Enter the rise of electric delivery vans and the increasingly important role of fleet wrap graphics in turning every vehicle into a moving billboard.

Why Electric Vans Are Dominating Final-Mile Delivery

Final-mile delivery—the last leg in the supply chain—requires vehicles that are agile, efficient, and increasingly, eco-conscious. Electric vans have emerged as a leading solution for fleet operators looking to reduce emissions, lower fuel costs, and future-proof their operations against tightening environmental regulations.

Some key advantages include:

  • Positive Brand Perception: Sustainability sells. Consumers are increasingly favoring companies that take visible steps toward environmental responsibility.
  • Lower Total Cost of Ownership (TCO): With fewer moving parts and reduced maintenance needs, EVs can offer substantial long-term savings.
  • Regulatory Incentives: Governments at every level are offering tax breaks, rebates, and low-emission zone benefits to fleets that make the switch.
  • Noise Reduction: Electric vans operate more quietly, which is especially important for residential deliveries during early or late hours.

The Branding Power of Fleet Wrap Graphics

With electric vans offering a blank, often futuristic-looking canvas, fleet wraps are more valuable than ever. As a leader in fleet graphics, Signature Graphics knows that a well-executed wrap does more than decorate a vehicle—it amplifies your brand message and turns every delivery into an advertising opportunity.

Here’s how custom fleet wraps can support your shift to electric:

  • Adaptable Design for New Vehicle Types: Electric vans often feature different dimensions and body styles compared to traditional combustion vans. Our design team at Signature Graphics customizes every wrap to ensure a seamless, high-impact fit.
  • Communicate Your Sustainability Story: A wrapped EV can proudly announce your company’s commitment to green logistics. Messaging like “100% Electric” or “Delivering With Less Impact” adds transparency and trust.
  • Boost Brand Recognition: Vibrant, professional graphics create cohesion across your fleet, whether you operate a dozen vans or several hundred.

Combining Performance with Purpose

The transition to electric delivery vans isn’t just a trend—it’s a transformation. Forward-thinking logistics providers are pairing electric vehicle innovation with bold fleet branding to stand out in a crowded market and align with the values of today’s consumers.

At Signature Graphics, we help fleets of all sizes evolve with purpose. From custom design to nationwide installation, we’re your partner in wrapping the future—one van at a time.

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Innovative Trends in Vinyl Wrapping: What’s New in 2025

The vinyl wrapping industry continues to evolve, introducing cutting-edge technologies, materials, and design capabilities that revolutionize how businesses and individuals use wraps for branding and personalization. In 2025, we’re seeing a surge in sustainable materials, interactive wrap features, ultra-high-definition printing, and AI-powered design solutions that streamline the customization process. These advancements are not only enhancing the aesthetics of vehicle and fleet wraps but also increasing their functionality, durability, and environmental impact.

Whether you’re a fleet manager looking to maximize branding visibility, a retail business wanting to attract foot traffic with eye-catching window graphics, or an individual interested in personalizing your vehicle with the latest textures and color-changing wraps, staying ahead of the trends is key. Here’s a closer look at the most innovative vinyl wrapping trends of 2025 and how they are transforming the industry.

Sustainable & Eco-Friendly Vinyl Wraps

As environmental responsibility becomes a top priority for businesses, the vinyl wrapping industry is stepping up with eco-friendly solutions. Traditional vinyl wraps are made from PVC, a material that is durable but not biodegradable. However, in 2025, manufacturers are introducing more sustainable alternatives, such as bio-based films, PVC-free wraps, and recyclable materials that reduce the environmental impact without compromising on durability or visual appeal.

Companies investing in fleet branding, storefront graphics, or large-scale promotional wraps are looking for solutions that align with their sustainability goals. Eco-conscious wraps are produced with lower emissions, require less energy to manufacture, and some even use plant-based components. In addition, the recycling process for old vinyl wraps is improving, with more businesses finding ways to repurpose used graphics into new products, further reducing waste.

As consumer demand for sustainable solutions grows, brands that embrace eco-friendly vinyl wrapping will enhance their reputation and appeal to a more environmentally conscious audience.

Smart & Interactive Vinyl Wraps

In 2025, vinyl wraps are becoming more than just a visual statement. The integration of smart technology, such as QR codes, NFC chips, and augmented reality (AR) features, is revolutionizing how brands engage with their audience. Imagine a fleet vehicle with a QR code that instantly directs potential customers to a website, a promotional offer, or even real-time delivery tracking. In retail, AR-enhanced window graphics can bring advertisements to life, displaying dynamic, interactive content when viewed through a smartphone. These interactive wraps not only make branding more engaging but also provide valuable data and insights into customer interactions, allowing businesses to measure and refine their marketing efforts more effectively.

Ultra-High-Definition & 3D Print Technology

Printing technology is evolving rapidly, and in 2025, ultra-high-definition (UHD) printing and 3D-effect vinyl wraps are setting a new standard for design quality. Advanced ink technologies and AI-driven print precision allow for incredibly sharp, detailed graphics that look stunning from any distance.

Additionally, 3D-effect wraps simulate textures such as carbon fiber, leather, brushed metal, and stone, creating a more realistic and tactile experience. These wraps are particularly popular for high-end vehicle customizations, retail branding, and architectural graphics that require a premium aesthetic.

For businesses and individuals looking to make a bold statement, high-definition and textured wraps offer a dynamic, eye-catching solution that goes beyond traditional branding.

Self-Healing & Longer-Lasting Wraps

Durability has always been a concern for businesses investing in vehicle and architectural wraps, but 2025 brings a game-changing solution: self-healing vinyl technology. These advanced wraps use nanotechnology to repair minor scratches and abrasions on their own, extending their lifespan and reducing maintenance costs. This is particularly beneficial for fleet operators, gas stations, and convenience stores that experience frequent wear and tear. With improved resistance to UV rays, chemicals, and harsh weather conditions, self-healing wraps help businesses maintain a polished, professional look for longer, maximizing their return on investment.

Modular & Temporary Vinyl Wrap Solutions

Marketing campaigns are constantly evolving, and businesses need branding solutions that are just as adaptable. Modular and removable vinyl wraps are becoming increasingly popular, allowing brands to change messaging frequently without the commitment of permanent graphics.

Fleet wraps, retail window graphics, and event branding are among the biggest beneficiaries of this trend. Instead of replacing entire wraps, businesses can use interchangeable panels or layers, making it easy to swap out promotions, seasonal branding, or limited-time offers without incurring high costs.

Some key benefits of modular vinyl wraps include:

  • Cost-effectiveness, as only small sections need to be replaced instead of the entire wrap
  • Quick turnaround, allowing brands to update messaging in real-time
  • Versatility, making wraps useful for temporary installations, pop-up shops, and event marketing

This flexibility in branding allows businesses to stay agile and responsive in a fast-paced marketing landscape.

AI & Automation in Vinyl Wrap Design

Artificial intelligence is streamlining the wrap design and installation process, making it easier and more efficient than ever. AI-powered design tools can generate automated templates, suggest color schemes, and optimize layouts, significantly reducing design time. Businesses can now visualize wraps in real-time using AI-generated 3D models, allowing them to preview how a wrap will look before it’s even printed. AI is also helping companies choose the most durable and cost-effective materials for their specific needs, reducing waste and improving efficiency. With automation playing a larger role in design, production, and installation, vinyl wrapping is becoming more accessible, cost-effective, and customizable than ever before.

The Future of Vinyl Wrapping

As technology continues to advance, vinyl wrapping is no longer just a tool for vehicle customization—it’s becoming a high-tech, interactive, and sustainable branding solution. With eco-friendly materials, smart technology, AI-driven designs, and self-healing durability, businesses have more options than ever to create long-lasting, impactful branding that keeps pace with modern marketing trends.

At Signature Graphics, we stay ahead of the curve, offering state-of-the-art vinyl wrapping solutions tailored to your business needs. Whether you’re looking to upgrade your fleet, refresh your storefront, or explore the latest in interactive and sustainable wraps, our team has the expertise to bring your vision to life.

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The Science Behind Eye-Catching Vehicle Wrap Designs

When it comes to fleet branding, a vehicle wrap is more than just a way to cover a truck or van—it’s a powerful marketing tool with the potential to reach thousands of potential customers every day. But what makes a vehicle wrap truly eye-catching and effective? The answer lies in the science of design, including color psychology, font choices, and strategic layout placement. Understanding these elements ensures that your fleet graphics not only stand out but also communicate your brand message effectively, driving more engagement and increasing your return on investment (ROI).

The Psychology of Colors in Vehicle Wraps

Color is one of the first things people notice when they see a vehicle wrap, and different colors evoke specific emotions and associations. Using the right colors in your fleet graphics can enhance brand recognition and influence consumer perception. Here’s a quick breakdown of what various colors can convey:

  • Red – Excitement, urgency, and energy. Often used by fast-food chains and brands wanting to evoke strong emotions. Red grabs attention quickly and creates a sense of action, making it ideal for promotional messaging.
  • Blue – Trust, reliability, and professionalism. A popular choice for corporate and service-based businesses such as financial institutions, healthcare providers, and technology companies.
  • Yellow – Optimism, attention-grabbing, and warmth. Works well for brands that want to appear friendly and inviting, such as food delivery services and retail businesses.
  • Green – Health, sustainability, and growth. Ideal for eco-friendly brands, landscaping companies, and businesses in the natural products sector.
  • Black – Sophistication, luxury, and power. Used by high-end brands to convey exclusivity and professionalism, often paired with metallic finishes for a premium look.
  • Orange – Creativity, enthusiasm, and affordability. Frequently used by budget-friendly brands and companies in creative industries.
  • Purple – Royalty, wisdom, and imagination. A great choice for brands that want to convey a sense of luxury, spirituality, or innovation.

Choosing the right color scheme for your vehicle wrap should align with your brand identity and the emotions you want to evoke in your audience. Using high-contrast color combinations can improve readability and make key messaging more prominent. For example, white text on a dark background or bold, vibrant colors against neutral tones create a strong visual impact.

Font Choices

A great design can be ruined by the wrong font choice. Typography plays a critical role in ensuring your message is readable from a distance. Here’s what to keep in mind when selecting typography for your vehicle wrap:

  • Size Matters – The most important information (like your company name, tagline, and contact details) should be the most prominent. A good rule of thumb is to ensure text is at least 3 inches tall for readability at a distance of 50 feet.
  • Bold and Clear Fonts – Your audience has only a few seconds to read your message. Choose fonts that are easy to read from a distance, such as sans-serif options like Helvetica, Futura, or Arial.
  • Avoid Overly Decorative Fonts – While script and decorative fonts can add personality, they can also be difficult to read at high speeds. Stick to clean, legible typefaces that enhance clarity.
  • Proper Contrast – Make sure your text stands out against the background color. High contrast improves visibility and legibility, making it easier for people to absorb your message quickly.
  • Additional Advantages: Besides the overt benefits of safety and recognition, reflective wraps really do have other benefits. They add to the longevity of the exterior materials of a vehicle, acting as another armor against all but the most severe scrapes and UV damage. This protection ensures the appearance of the vehicle over time, thus reducing the cost of frequent repainting or repairs. Reflective wraps can also be customized, which makes them versatile for police departments to incorporate the specific branding elements, logos, and information that will help with their visibility and public relations efforts.
  • Operational: There are success stories that have been reported by police agencies across the country from the application of reflective wraps. For example, there are fewer cases of accidents experienced with police cars at night because of an improved visibility factor. Secondly, in the policy approaches to police community relations, reflective wraps enhance police presence and visibility across neighborhoods, guaranteeing security and comfort for every resident.
  • Bold and Clear Fonts – Your audience has only a few seconds to read your message. Choose fonts that are easy to read from a distance, such as sans-serif options like Helvetica, Futura, or Arial.

Strategic Layout Placement

An effective vehicle wrap layout guides the viewer’s eye naturally across the design. Placement plays a crucial role in ensuring your message is absorbed quickly and effectively. Here’s how to achieve that:

  • Hierarchy of Information – Arrange elements in order of importance. Your company logo and main message should be the focal points, while secondary details such as website URLs or social media handles should be smaller but still visible.
  • Consider Vehicle Shape and Curves – Design with the contours of the vehicle in mind to prevent distortions or text wrapping around awkward angles. Avoid placing critical messaging over door seams or wheel wells where visibility may be compromised.
  • Balanced Use of Graphics and White Space – Avoid clutter. A clean design with intentional spacing makes the wrap more visually appealing and easier to read. Overloading a design with too many elements can make it overwhelming and reduce effectiveness.
  • Call to Action (CTA) – Whether it’s a website, phone number, or QR code, your CTA should be easy to spot and accessible. A strong, action-oriented CTA like “Call Now for a Free Quote” or “Visit Our Website to Learn More” can drive engagement and conversions.

The Impact of Vehicle Wraps on Brand Awareness and Marketing

Unlike traditional advertising methods, vehicle wraps offer a unique advantage—they reach a broad audience without ongoing costs. Studies show that a single branded vehicle can generate between 30,000 and 70,000 impressions per day, making fleet graphics one of the most cost-effective forms of outdoor advertising. Here’s why they work:

  • Professionalism and Trust – A branded vehicle instills confidence in potential customers by showcasing a polished and professional image.
  • Non-Intrusive Advertising – Unlike digital ads that can be skipped or ignored, vehicle wraps naturally attract attention as they move through traffic.
  • Long-Lasting Exposure – A well-maintained vehicle wrap can last up to five years, providing continuous brand visibility.
  • Targeted Local Marketing – Since fleet vehicles operate within specific service areas, they serve as mobile billboards targeting potential customers in your local market.

Conclusion

The best vehicle wraps are a blend of art and science. By leveraging color psychology, selecting the right fonts, and strategically placing design elements, your fleet graphics can grab attention and reinforce your brand message effectively. Investing in a well-thought-out vehicle wrap design ensures your brand gets noticed every mile of the way.

At Signature Graphics, we specialize in creating high-impact fleet branding solutions that drive results. Whether you’re looking for a full wrap, partial wrap, or custom graphics, our expert team is ready to help. Contact us today to start transforming your fleet into a powerful marketing asset!

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Why Winter is the Perfect Time to Plan Your Fleet Graphics Update

As the year begins, many businesses take stock of their goals, strategies, and opportunities for growth. One area that often gets overlooked but has a significant impact is fleet branding. Winter is the ideal season to plan your fleet graphics update, ensuring your vehicles are ready to hit the road with a refreshed look that drives results. Here’s why early-year planning sets you up for success and maximizes your ROI.

Take Advantage of Downtime

For many industries, winter is a slower season. This natural lull provides a perfect opportunity to focus on strategic updates, including fleet graphics. By planning during this period, you can avoid disruptions to your operations when business picks up in the spring and summer months. Furthermore, this downtime can be used to evaluate your fleet’s current graphics, identifying areas for improvement and brainstorming new design ideas that align with your brand’s vision for the year.

Beat the Spring Rush

Spring and summer are peak seasons for graphic installations, as warmer weather makes outdoor applications easier. By planning your fleet graphics update in winter, you can secure earlier installation dates and avoid potential delays caused by the seasonal rush. Booking your project early also gives you more flexibility to work with the most skilled professionals and ensure the highest quality outcome.

Strategic Budget Planning

January is a prime time for businesses to review budgets and allocate resources for the year. By including your fleet graphics update in this process, you ensure that your branding strategy aligns with your financial goals. A well-planned update can deliver a strong return on investment by enhancing visibility and reinforcing brand identity. Additionally, having a clear budget in place allows you to explore design enhancements, such as high-impact visuals, reflective elements for night visibility, or incorporating your latest campaign messaging.

Capitalize on Tax Benefits

In some cases, investing in fleet graphics may qualify as a business expense that can be written off during tax season. Consult your financial advisor to determine whether your graphics update can provide additional financial benefits. Taking advantage of these deductions can further improve the overall ROI of your fleet branding project, making it a smart financial decision as well as a strategic marketing move.

Prepare for Seasonal Campaigns

Whether you’re gearing up for spring promotions or summer events, planning your fleet graphics in winter ensures your vehicles will be ready to support your seasonal campaigns. A cohesive, eye-catching design can amplify your marketing efforts and leave a lasting impression. Additionally, having your fleet ready early allows you to coordinate your branding across other channels, such as social media and digital advertising, for a unified marketing approach.

Work Around Weather Challenges

While installation during winter might pose some challenges, planning ahead allows you to account for weather-related variables. Professional installers have the expertise and facilities to manage these conditions, ensuring your graphics are applied flawlessly. Advanced scheduling also gives you time to assess the condition of your vehicles and make any necessary repairs before installation, ensuring a smooth and durable application.

Boost Employee Morale

A fresh, updated fleet design doesn’t just impact your customers; it can also boost employee pride and morale. Drivers and team members feel a greater sense of connection to the brand when they operate or work alongside professionally designed and well-maintained vehicles. Starting the year with an investment in your fleet’s appearance sends a message of confidence and ambition that resonates throughout your organization.

Final Look

Planning your fleet graphics update in winter positions your business for a strong start to the year. By taking advantage of the slower season, competitive pricing, and strategic budget alignment, you can refresh your branding and ensure your fleet stands out in 2025. Don’t wait for the spring rush—start planning now to maximize your ROI and stay ahead of the competition.

Ready to give your fleet a new look? Contact Signature Graphics today to schedule your consultation and take the first step toward elevating your brand. With expert guidance and high-quality materials, we’ll help you create a lasting impression that drives your business forward.

FAQs About Planning Fleet Graphics in Winter

Yes, fleet graphics can be installed in winter. Professional installers have temperature-controlled facilities and techniques to ensure the graphics adhere properly, even in colder conditions.
The timeline depends on the size of your fleet and the complexity of the design. However, starting the planning process early allows for smoother execution and minimizes delays.
Focus on creating a design that aligns with your brand identity, is visually impactful, and includes essential information such as your logo, tagline, and contact details. Reflective elements can also enhance visibility at night.
To keep your graphics looking great, regularly clean your vehicles to remove salt and grime, and avoid using abrasive tools or harsh chemicals that could damage the vinyl. A gentle hand wash is recommended for best results.

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Signature Graphics Shines in the 2024 Macy’s Thanksgiving Day Parade

The Macy’s Thanksgiving Day Parade is a beloved holiday tradition, drawing millions of spectators both in person and on television. Known for its larger-than-life balloons, dazzling floats, and incredible performances, this event marks the beginning of the holiday season. This year, Signature Graphics was honored to be part of the magic once again, designing, producing, and installing custom vinyl wraps for three featured trucks: Sesame Street, the Bronx Zoo, and Santa Claus. Each wrap played a pivotal role in bringing the parade’s themes and stories to life.

Behind the Scenes

Creating truck wraps for the Macy’s Thanksgiving Day Parade requires a unique combination of creative expertise, technical precision, and team collaboration. With the parade’s global audience in mind, each design had to be visually stunning, brand-accurate, and cohesive with the overall float theme. Signature Graphics worked meticulously to ensure every detail was flawless, from the initial concept to the final installation.

The stakes were high. Millions of people would see these designs, making it critical to deliver graphics that were both durable and attention-grabbing. Let’s take a closer look at the trucks that stole the show in 2024.

Sesame Street: Spreading Joy Across Generations

Sesame Street, a cornerstone of children’s television, once again delighted audiences with its colorful float featuring Big Bird, Elmo, Cookie Monster, and other beloved characters. Complementing the float, the truck pulling it was transformed into a mobile extension of Sesame Street’s iconic neighborhood.

Design Highlights:

  • A vibrant color palette that mimicked the cheerful and educational tone of the show.
  • Custom illustrations of the show’s characters, ensuring instant recognition for fans young and old.
  • Elements like alphabet blocks and other educational motifs that reflect the show’s mission to make learning fun.

The truck served as a perfect companion to the float, creating a cohesive visual narrative that resonated with audiences worldwide.

Bronx Zoo: Showcasing Wildlife and Conservation

In its first-ever appearance in the Macy’s Thanksgiving Day Parade, the Bronx Zoo celebrated its 125th anniversary with a stunning float showcasing animals like tigers, giraffes, zebras, and gorillas. Signature Graphics designed the truck wrap to emphasize the zoo’s commitment to wildlife conservation and education.

Design Highlights:

  • Intricate patterns inspired by the zoo animals and the skyline of New York City.
  • Greenery and earthy tones to reflect the zoo’s mission of preserving nature.
  • Prominent branding for the Bronx Zoo, ensuring their message reached the millions of viewers tuning in.

The truck not only supported the float but also served as a standalone piece of art, helping the Bronx Zoo connect with a national audience.

Santa Claus: The Grand Finale’s Festive Charm

No Macy’s Thanksgiving Day Parade is complete without the grand finale: Santa Claus. His arrival is a moment of magic, signaling the official start of the holiday season. This year, the truck pulling Santa’s sleigh was adorned with a spectacular wrap designed to elevate the festive spirit.

Design Highlights:

  • Classic holiday imagery, including stars and holiday designs.
  • A rich, wintery color palette featuring deep reds and golds.

The truck added a layer of enchantment to Santa’s entrance, leaving children and adults alike captivated by the holiday magic.

Why Choose Signature Graphics?

This monumental project showcased Signature Graphics’ expertise in creating eye-catching designs for high-profile events. From concept development to installation, our team worked tirelessly to meet the parade’s tight deadlines while maintaining the highest standards of quality.

Our Process:

  1. Collaboration with Clients: Understanding their vision and goals for the design.
  2. Creative Design: Bringing ideas to life with innovative and impactful graphics.
  3. High-Quality Production: Using state-of-the-art materials and techniques to ensure durability.
  4. Expert Installation: Delivering flawless results that stand out, even under the spotlight.

Our ability to handle complex, large-scale projects makes us a trusted partner for organizations looking to make a bold statement.

The Impact of Parade Participation

The Macy’s Thanksgiving Day Parade offers unparalleled exposure, with over 3.5 million attendees and 50 million viewers annually. For brands, having a presence in this iconic event is a chance to reach audiences on a massive scale. By partnering with Signature Graphics, organizations like Sesame Street and the Bronx Zoo were able to amplify their messages with visually compelling designs that made a lasting impression.

About Signature Graphics

At Signature Graphics, we specialize in transforming vehicles and environments with custom vinyl graphics that deliver results. From fleet branding to large-scale event graphics, our services help businesses tell their stories in impactful ways.

Our Core Services:

  • Event and Promotional Graphics
  • Design and Production
  • Vehicle Graphics Installation
  • Fleet Branding Solutions
  • Environmental Graphics

This year’s Macy’s Thanksgiving Day Parade was a testament to the power of creative storytelling through design. We’re proud to have played a role in bringing joy to millions of families across the country. Stay tuned for more exciting projects from the team at Signature Graphics!

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The Power of Seasonal Graphics

The holiday season is the perfect time for businesses to make a lasting impression.

As the streets light up with festive cheer, your brand can join the celebration with vibrant, eye-catching holiday graphics. Temporary vinyl wraps are a versatile and cost-effective way to showcase your brand’s holiday spirit while creating memorable customer experiences. From spreading goodwill with festive fleet designs to driving holiday sales with bold storefront displays, seasonal graphics offer endless opportunities to connect with your audience during this magical time of year.

What Are Holiday-Themed Temporary Vinyl Wraps?

Holiday vinyl wraps are high-quality, removable graphics that add a seasonal touch to vehicles, storefronts, walls, or other surfaces. These wraps are designed for short-term use, making them perfect for holiday promotions, festive branding, or limited-time campaigns.

Despite their temporary nature, they are durable enough to last through the entire holiday season, handling everything from cold weather to busy streets. When the season ends, these wraps can be easily removed, leaving no damage or residue.

Why Your Brand Needs Holiday Graphics

  1. Capture Holiday Spirit
    The holiday season is about joy, nostalgia, and connection. Festive graphics help your brand resonate with these emotions, creating a positive impression that customers will associate with your business.
  2. Attract Attention During Peak Shopping Season
    With increased foot traffic and busy roads, the holidays are a prime time to showcase your brand. Holiday-themed vehicle wraps or window displays draw eyes, helping your business stand out in a sea of competitors.
  3. Drive Promotions and Sales
    Use holiday graphics to promote special sales, holiday-exclusive products, or seasonal services. Bold, festive designs can direct shoppers to your business during the biggest shopping season of the year.
  4. Boost Brand Visibility with Mobile Advertising
    Deck your fleet of vehicles in holiday graphics, turning them into mobile billboards that spread cheer and promote your brand wherever they go. Each mile becomes an opportunity to make your message seen.
  5. Flexibility for Short-Term Campaigns
    Temporary vinyl wraps allow you to embrace the holidays without committing to long-term changes. Once the season is over, you can remove the graphics and start fresh for the new year.

Creative Holiday Graphics Ideas

Let your imagination take the lead with these festive graphic concepts:

  • Fleet Graphics
    • Add snowflakes, holiday greetings, or wrapped gifts to your delivery trucks or vans.
    • Highlight holiday promotions with bold messaging like “Shop Our Holiday Sale!”
  • Storefront Displays
    • Turn your storefront windows into a winter wonderland with festive vinyl wraps featuring snowmen, candy canes, or twinkling lights.
    • Use wraps to display holiday hours, promotions, or special events.
  • Trailer Wraps
    • Create a mobile billboard with a full holiday-themed trailer wrap. Feature a larger-than-life Santa, reindeer, or your brand mascot dressed for the season.
  • Festive Interior Décor
    • Use vinyl wraps inside your business to add holiday flair to walls, floors, or counters. Perfect for creating Instagram-worthy spaces!

Tips for a Successful Holiday Campaign

  1. Start Early
    Begin planning your holiday graphics campaign well in advance. This ensures there’s enough time for design, production, and installation before the holiday rush.
  2. Prioritize Quality
    Invest in high-quality materials and professional installation to ensure your holiday wraps look polished and withstand winter conditions.
  3. Keep Branding Consistent
    Incorporate your logo and brand colors into the holiday design for cohesive and recognizable branding.
  4. Leverage Your Fleet
    If you have delivery vehicles, turn them into moving holiday advertisements. Whether parked or on the road, they’ll spread your holiday message far and wide.
  5. Focus on Key Messages
    Use your graphics to highlight specific promotions, such as “20% Off Holiday Specials” or “Shop Early for Best Deals.”

Why Signature Graphics Is Your Holiday Partner

At Signature Graphics, the holiday season is our time to shine—just like your business should. We specialize in crafting custom vinyl wraps that transform your holiday vision into a reality. Whether it’s eye-catching vehicle graphics spreading cheer on the road or dazzling storefront displays that draw customers inside, our designs are tailored to reflect your brand’s unique personality while embracing the festive spirit of the season.

Our expert team understands the importance of making a lasting impression. That’s why we use only premium materials and cutting-edge techniques to ensure your wraps are not only vibrant but also durable enough to withstand the hustle and bustle of the holiday rush. From bold, colorful graphics to intricate, elegant designs, we collaborate closely with you to create visuals that captivate your audience and elevate your holiday marketing efforts.

And when the season comes to an end? Don’t stress. Signature Graphics makes the removal process quick, efficient, and hassle-free. We take care of every detail so you can seamlessly transition your business into the new year without skipping a beat.

Make Your Brand the Star of the Season

The holiday season is more than just a time of year—it’s an opportunity to connect, celebrate, and let your creativity shine. For businesses, it’s a chance to embrace the festive spirit while leaving a lasting impression. With temporary vinyl wraps, you can transform your fleet, storefronts, or interior spaces into holiday showcases that not only spread cheer but also enhance your brand’s visibility, drive sales, and create unforgettable experiences for your customers.

Imagine your vehicles turning heads as they cruise the streets adorned with vibrant holiday designs, or your storefront captivating shoppers with stunning graphics that invite them to step inside. Temporary vinyl wraps are a versatile and impactful way to ensure your brand becomes part of your audience’s holiday memories.

At Signature, we specialize in designing and installing custom holiday wraps that make your business stand out in all the right ways. Whether you’re aiming for bold and playful or elegant and sophisticated, our team is here to bring your vision to life with precision, creativity, and the highest-quality materials.

So, are you ready to deck the roads (and more) with holiday cheer? Contact Signature Graphics today to start planning your custom holiday wraps. Let’s make this season your most joyful—and successful—one yet!

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The Safety Feature Every Police Vehicle Needs

Discover how reflective fleet graphics improve the visibility and safety of police vehicles, especially in low-light conditions, ensuring better protection for law enforcement officers and the public.

Ever driven down a dark road and spotted a police vehicle just in time to slow down? That split-second recognition is no accident. Reflective fleet graphics play a crucial role in conspicuity of a police vehicle, especially in low-light or at night. These graphics improve the safety of officers and protect the general public by making police vehicles infinitely more visible. Let’s delve into why visibility is so important and how reflective wraps make a difference.

The Importance of Visibility for a Police Vehicle

Visibility is at the core of safety with respect to law enforcement officers. Police vehicles may be used in various environments and conditions where visibility is challenged. The ability for officers to be seen and to see determines their and other individuals’ safety. Let’s take a look at certain specific conditions where visibility plays an important role:

  1. Night Patrols: Darkness greatly reduces the ability to see and be seen. Hazards associated with poor visibility are at their maximum during night patrols. Reflective graphics make police vehicles stand out on the darkest of nights. They will catch light and reflect it from street lamps, vehicle headlights, and other similar sources of light to give a clear impression of the vehicle in view. This increases the visibility of such a vehicle, which prevents accidents because other drivers can see this vehicle in good time and react accordingly. Moreover, it gives a sense of security to the community; they feel that the area is under protection since patrolling does not stop at any given time.
  2. Poor light conditions: These are the hours of dawn and dusk, as well as adverse weather such as rain and fog that limit visibility. When it is at this time of day, combined with elements of the weather, it really turns out to be a nightmare for police work. In this environment, reflective material returns all the available light and shines very brightly, drawing attention to the vehicle. The reflective graphics are helpful in conditions of fog, where visibility may drop very low. It allows visibility of police vehicles to other drivers so the risk of collision can be reduced with a quicker response time. In wet weather, it helps to maintain visibility because the surfaces are reflected, showing that the vehicle can be seen even when the road and all around it are dark and wet.

And Most Importantly:

  1. High-Risk Situations: High-risk situations, in cases of traffic stops or emergency responses, can mean the difference between disaster and bringing the driver to an appropriate speed with caution. Oftentimes, these high-risk situations arise right in the middle of busy roads and highways where fast-flowing traffic could spell danger for both the officer and the community. In such situations, instant recognition of police vehicles is possible because of reflective graphics, giving off a type of signaling that puts drivers on notice to be cautious. Whether a high-speed chase is going on, somebody is calling for roadside assistance or whether there is an upcoming checkpoint, quick identification of police presence eases in handling the traffic flow for the protection of all.

How Reflective Wraps on Your Police Vehicle Improve Safety

Reflective wraps provide a police vehicle with visibility under any condition and thus make it more secure for police officers and the public. This is how they do it:

  1. Light Reflection: Reflective materials are engineered to reflect light back to its source. When headlights or streetlights hit these materials, they shine very brightly and draw all attention to the vehicle. Such a property of reflective wraps is most essential during dark hours of the evening or in areas with dim lighting. The light-reflecting quality ensures that the vehicle is visible from a farther distance. This gives other drivers more than enough time to react responsibly. Through effective reflection of light, these wraps create a glowing effect. This ensures that the vehicle is unmissable, regardless of the lighting in the specific environment.
  2. Enhanced Visibility: High-visibility graphics will ensure that the vehicles are recognizable from far. Quick identification can be a matter of life or death in emergency situations. Immediate recognition of a police vehicle can make all the difference in a high-stress situation, such as a pursuit or a roadside incident, if people and other drivers do not take action. Recognizable graphics help avoid confusion, and in turn, they allow other drivers to act—slow down and yield, among others. In addition, enhanced recognition allows for the fast coordination of the police. So that they can easily find themselves in an operation.

And Another Thing to Consider About Your Police Vehicle

  1. Professional Look: Reflective wraps provide a clean, professional image that maintains the authority and respect commanded by law enforcement vehicles. An effectively designed reflective wrap should do more than just increase visibility; it should maintain the appearance of the vehicle. This professional appearance is crucial in establishing the police force as a presence of authority. It is definitely a sure way that the vehicles will be taken seriously. And commanded respect by the public at large. An across-the-board uniform and professional look throughout the entire fleet helps distinguish the police department. Setting it out as an authoritative brand image that fosters confidence and trust among the community.

Additional Advantages: Besides the overt benefits of safety and recognition, reflective wraps really do have other benefits. They add to the longevity of exterior materials of a vehicle, acting as another armor against all but the most severe scrapes and UV damage. This protection ensures the appearance of the vehicle over time, thus reducing the cost of frequent repainting or repairs. Reflective wraps can also be customized, which makes them versatile for police departments to incorporate the specific branding elements, logos, and information that will help with their visibility and public relations efforts.

Operational: There are success stories that have been reported by police agencies across the country from the application of reflective wraps. For example, there are fewer cases of accidents experienced with police cars at night because of an improved visibility factor. Secondly, in the policy approaches to police community relations, reflective wraps enhance the police presence and visibility across neighborhoods, guaranteeing security and comfort for every resident.

Benefits of Reflective Fleet Graphics on a Police Vehicle

There are many advantages to implementing reflective fleet graphics for law enforcement agencies:

  1. Greater Officer Safety: The primary benefit is that it offers increased officer safety. Reflective wraps ensure that the police vehicles are visible to other motorists, thereby reducing the chances of a crash. Being visible is crucial, especially when there are low lights or at night. As long as a vehicle is seen from afar, the chances of an accident occurring are highly minimized. This increased visibility helps other drivers on the road to quickly identify police vehicles, prompting them to take necessary precautions. Reflective wraps enhance officer safety during traffic stops, roadside assistance, and emergency response by ensuring they can perform their duties safely. They achieve this by preventing collisions.
  2. Public Safety: By making the police vehicle more conspicuous, the public is more likely to respond appropriately. For instance, when the police are on some operations, drivers are likely to slow down and be cautious. Reflective graphics provide a clear identification of a police car, which can influence driver behavior. When drivers notice an illuminated reflective police car, they tend to be more observant. They slow down and become more aware of their surroundings. This behavior protects not only the officers but also other drivers and road users. Additionally, increased visibility can deter potential criminal activities since police officers are more visible on the streets.

Additional Benefits

  1. Durability and Longevity: Reflective wraps are specifically designed to withstand inclement weather conditions. And also aid in preventing daily wear and tear, ensuring long-lasting visibility. High-quality reflective wraps are built to endure various environmental factors like rain, snow, and UV rays. They remain effective and prominent for many years without significant degradation. Their robustness guarantees that they won’t peel, wear off, or fade quickly. This reduces the need for frequent replacements, saving time and resources for law enforcement agencies.
  2. Cost-Effective: While the initial investment may be higher, the long-term benefits of reduced accidents and improved safety make reflective wraps highly cost-effective. Investing in reflective graphics helps law enforcement agencies save money. In the long run, this can prevent vehicle repairs, medical bills, or potential legal costs. The durable nature of the material also means less maintenance costs for frequent replacements. Reflective fleet graphics represent a sound investment due to their enhancement of safety and the potential reduction in liability.
  3. Professional Appearance and Community Trust: Reflective wraps provide a clean, professional appearance. This provides law enforcement vehicles a higher level of authority and respect. A well-maintained fleet with high-visibility graphics not only looks professional but also helps build trust within the community. Citizens are more likely to respect and cooperate with officers when their vehicles present a polished and authoritative image. Moreover, this professional appearance can aid in community policing by fostering a better relationship between law enforcement and the public.

Conclusion

In brief, reflective fleet graphics are important to enhance the visibility of law enforcement vehicles. And, in turn, they help improve safety. These wraps draw attention to the police cars, even in low-light conditions. Therefore safeguarding the officers and, by extension, the public. Using premium quality reflective materials will show commitment to the well-being of the community. And to the officers serving this community. If you are considering replacing or upgrading your police vehicle, consider associating with an expert. They can provide high-quality and effective solutions with care.

FAQs

Reflective fleet graphics are high-visibility wraps and decals designed to reflect light, making police vehicles easily noticeable in low-light conditions.
By improving the visibility of police vehicles, reflective graphics reduce the risk of collisions and ensure that officers are easily recognized during night patrols and in low-light environments.
Yes, while the initial cost may be higher, the long-term benefits of enhanced safety and reduced accidents make reflective wraps a cost-effective investment.
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Case Study: Signature Graphic’s Turnkey Inventory Program for ServiceMaster Brands

Signature Graphics has built a strong reputation as a leader in custom manufacturing and inventory management.

One of their most valued partnerships has been with ServiceMaster Brands, a national company providing critical services through a vast network of franchisees, corporate-owned entities, dealers, and upfitters.

For over 26 years, Signature Graphics has worked closely with ServiceMaster to deliver tailored, turnkey solutions, including a comprehensive inventory program and custom manufacturing services.

This case study explores how Signature Graphics’ inventory and custom branding solutions have successfully addressed the evolving needs of ServiceMaster, ensuring brand consistency and operational efficiency across their fleet of vehicles and other brand touchpoints.

Background on ServiceMaster Brands and Signature Graphics

ServiceMaster Brands is known for its essential services, which are offered through a network of franchises and corporate-owned entities across the U.S. and beyond. Given the size of their network, maintaining a consistent brand identity across all locations is crucial for their business.

Signature Graphics has been the key partner in managing ServiceMaster’s branding needs, providing both a stock inventory program and custom manufacturing solutions to ensure that brand materials such as vehicle graphics, signage, and promotional assets are easily accessible. The long-standing partnership has enabled ServiceMaster to streamline operations, providing franchisees and corporate entities with fast, reliable access to branded materials.

Challenges Faced by ServiceMaster

Event Coordinator Alla Daniel highlighted the importance of these wayfinding tools in her testimonial:

Before partnering with Signature Graphics, ServiceMaster faced a range of challenges, including:

  • Ensuring a consistent brand identity across all franchise locations, corporate offices, and service vehicles.
  • Managing both stock inventory for common branding materials and custom manufacturing for unique needs.
  • Handling a growing number of vehicle installations while maintaining efficient, timely turnarounds on orders.

Given their large franchise network, ServiceMaster required a highly scalable, flexible solution that could accommodate the unique needs of various stakeholders, from small franchise owners to larger corporate-owned entities.

Signature Graphic’s Solution: Comprehensive Inventory Program

To meet these challenges, Signature Graphics implemented a comprehensive inventory program that offered both stocked items and custom manufacturing.

This program allowed ServiceMaster to maintain its corporate-approved branding standards across various locations.

Key features of Signature’s solution include:

  • A custom manufacturing program for non-stock, corporate-approved branding materials.
  • Multiple ordering methods, such as an eCommerce platform, dedicated email channels, and direct order forms. Franchisees, corporate entities, and dealers can order through whichever method best suits their needs.
  • Installation services to complete the turnkey offerings, ensuring that ServiceMaster’s vehicles are branded quickly and consistently.

By offering a diverse set of solutions, Signature Graphics enabled ServiceMaster to address the unique needs of its franchisees and corporate entities.

Program Success Factors

Several factors contributed to the success of Signature Graphic’s inventory program for ServiceMaster Brands.

  • Flexible ordering options: Franchisees, corporate-owned entities, dealers, and upfitters could place orders through a variety of channels, including online platforms, email, and direct communication with customer service coordinators.
  • Dedicated customer service: A team of 3-5 dedicated staff members at Signature Graphics ensured quick response times for orders and inquiries. This personal level of service proved to be a critical element in the program’s success.
  • Custom and stock solutions: Signature Graphics’ ability to integrate custom manufacturing with stock program options allowed ServiceMaster to address the unique needs of each franchisee, from small-scale orders to large vehicle branding projects.

Scale of the Program: Fleet Touchpoints

Signature Graphics plays a pivotal role in maintaining the branding consistency of ServiceMaster’s large fleet of vehicles.

Each year, Signature ships graphics for between 500 to 1,000 vehicles. This volume speaks to the program’s scalability and its ability to accommodate the growing needs of the ServiceMaster brand as it expands.

With a nationwide fleet and the continued growth of the franchise network, Signature Graphics has proven capable of managing both high-demand periods and the steady stream of requests that come in year-round.

Contact us today to learn how our innovative, easy-to-use graphics can elevate your next event.

Customer Service Commitment

One of the standout features of Signature Graphic’s program for ServiceMaster Brands is its strong customer service commitment.

With a dedicated team of 3-5 Signature employees focused solely on managing ServiceMaster’s account, they are able to provide rapid responses to inquiries and ensure that orders are processed efficiently.

As a key member of the Signature Graphics team commented, “We are unique in our commitment to improving ordering processes, and having a dedicated customer service support staff of 3-5 for rapid attention to ServiceMaster franchisees, corporate entities, dealers, and upfitters positions us as a leader in our industry. We also dedicate time and effort to efficiencies within the graphics program and industry-leading graphic performance and warranties.”

This hands-on approach has earned the trust and satisfaction of ServiceMaster’s diverse network, from franchisees to corporate managers.

The Results: Measurable Impact on ServiceMaster’s Brand Consistency

The impact of Signature Graphic’s inventory program on ServiceMaster Brands has been significant.

The program has helped maintain a consistent brand identity across hundreds of franchise locations and corporate-owned entities, ensuring that vehicles and signage are all in line with the brand’s standards.

The ability to provide timely delivery and rapid response to orders has also helped increase satisfaction among ServiceMaster franchisees and corporate partners, solidifying Signature Graphics as a trusted partner.

Future Outlook

As ServiceMaster continues to expand, Signature Graphics is well-positioned to support their growth.

The inventory program is designed to be flexible, allowing it to adapt to the brand’s evolving needs.

Looking forward, Signature Graphics plans to further streamline the ordering process and continue enhancing its customer service capabilities, ensuring that new franchisees can seamlessly adopt the inventory and branding program as they join the ServiceMaster family.

Lessons Learned and Best Practices

Signature Graphics’ long-standing partnership with ServiceMaster Brands has revealed several best practices for managing large-scale inventory programs

Flexibility is key: Offering multiple ordering channels and a mix of stock and custom options allows the program to adapt to the varied needs of franchisees and corporate entities.

  • Dedicated customer service ensures rapid response times and customer satisfaction.
  • Continuous improvement in processes and materials is essential to staying ahead in a competitive industry.

Customer Service Commitment

The 26-year partnership between Signature Graphics and ServiceMaster Brands exemplifies the power of a well-executed inventory program.

By offering a mix of stock inventory and custom manufacturing, and backing it with top-tier customer service, Signature Graphics has helped ServiceMaster maintain a consistent brand identity across its franchise network.

As ServiceMaster continues to grow, Signature Graphics remains committed to improving its solutions, maintaining its position as a leader in the branding and inventory management industry.

We proudly use 3MTM graphic films and overlaminates.

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