Looking for a creative, effective way to put your brand in front of more eyes?
How about a marketing tool that puts you in front of those eyes on their way to work; to their kid’s soccer practice; to the gym; to the neighborhood bar and grill; to their other kid’s basketball practice – you get the idea. People are increasingly busy and on the go. Bringing your brand to where they are – the road – makes good logical and financial sense.
Advertising trends have been shifting for years. Not everyone reads a newspaper or watches local network TV stations. In fact, numbers show that fewer people are with each passing year. A study by Arbitron, Inc. revealed that a whopping 96% of Americans are in vehicles each week, either as a driver or passenger.
HOW MOBILE MARKETING HELPS
Signature Graphics can take your marketing campaign to the streets with our fleet graphics offerings: wraps for cars, vans, trucks and trailers. These help establish your corporate identity with an eye-catching professionalism that can narrow the public perception gap between you and your larger competitors – who may spend more on more traditional forms of advertising.
Bright, eye-catching colors. A catchy tagline. An attractive photograph. Website, social media accounts, phone number, and address information – it can all go on your wrap in a memorable, easy-to-digest fashion.
A study conducted by the American Trucking Association (ATA) found that a single, wrapped truck traveling throughout a city generates up to 16 million visual impressions every year.
That’s a lot of eyeballs.
And the brain remembers those visual impressions. Another study by ATA and Robinson, Yesawich, and Pepperdine made some discoveries about the effectiveness of vehicle wrap marketing:
- 91% of people notice ads on the sides of trucks and recall them days later
- 75% of people had a first impression of a company and its products from vehicle wraps
- Almost a third of people base a purchase decision on the impression they had from the vehicle
THE VEHICLE WRAP EFFECT ON CUSTOMERS
Signature Graphics customers have found that custom graphics on vehicles are part of a marketing effort that results in more phone calls, web traffic, impulse buys and sales opportunities. Colorful, unique designs pique interest and create lasting impressions.
KEEPING IT QUALITY
The best-executed marketing plans don’t mean a thing if the brand messaging, materials and application aren’t of a premium quality that matches the image you want your company to portray. Your brand is your company’s most valuable asset – protect it with the best quality.
Signature Graphics proudly uses 3MTM graphic films and overlaminates, so you can be sure you’re getting your money’s worth.
Drive home your brand and corporate identity – literally – by utilizing Signature Graphics vehicle wraps for your business. Contact us to discuss branding your fleet vehicles with custom graphics.