Posted in News

How to Use Signage to Elevate Your Outdoor Event (And Boost Your Brand)

You’re planning a big outdoor event, and you want it to be a blockbuster. You’ve found the venue, booked the entertainment, and lined up the refreshments. The big day arrives, and you realize you’ve forgotten one critical thing: signage. All your event amenities are fabulous, but no one knows how to find them.

Don’t let this happen to you. Signage helps create an atmosphere and keeps your guests informed and comfortable in an unfamiliar place. Plus, signage is an excellent opportunity to inject personality and fun into your event. Read on for tips on using signs to make your next outdoor event the best one yet.

How to Plan your Signage

Once you have your event plan in place, it’s time to think about the event from your guest’s perspective. What questions will they have? What important areas will they need to find? How would you like them to flow through your space? Consider mapping out your event area on paper to get a big picture view. Although it’s not an exhaustive list, some standard pieces of signage are:

  • Restrooms
  • Entertainment area/stages
  • Entrance/exit signs
  • Social media/hashtags
  • Wifi information
  • Food and drink 
  • Ticket or registration packet pick up
  • Customer service

How to Get the Most Out of your Outdoor Event Signage

There’s good signage, and then there’s GREAT signage. Good signage is informative and easy to understand. In short, it does its job but not much more. Great signage surprises and delights its viewers. 

Research by the 3M corporation suggests that we process visual data 60,000 times faster than text. If you use text-only signs, you’re missing opportunities to connect with customers. Here are some different signage options that can easily be designed with your brand in mind:

  • Branded tabletops or chairs
  • Photo booth backdrops
  • Floating signs
  • Banners
  • Feather flags and flying signs
  • Event Tents
  • Yard Signs

How to Create your Event Signage

To ensure your signage is expertly designed, call Signature Graphics. We are pros at creating event signage, so you know you’ll get a product that’s just right for you. Let us help you take your outdoor event to the next level. Contact us today. 

We proudly use 3MTM graphic films and overlaminates.