People love to window shop and savvy retail professionals know that beautiful window displays are a powerful tool to turn casual browsers into paying customers. Inventive window displays date all the way back to 1874, when R. H. Macy pioneered the very first Christmas windows in NYC. Since then, major retailers have competed to outdo each other employing the likes of Andy Warhol and Salvador Dali to tell the story of their brand. Macy was on to something: by leveraging imaginative window displays, he ushered potential customers into a magical experience they wanted to be a part of.
If you’re ready to leverage your storefront to convert more customers but don’t want to invest in expensive or theatrical displays, then we’ve got great news! Any retailer can tell the story of their brand with vinyl window graphics! We’ve broken down the process into a couple of easy steps that will have people stepping off the sidewalk and up to the check-out counter in no time.
Pick a Theme
You know your brand better than anyone, so choose an aspect of your brand to draw potential customers in. Select from seasonal ideas, product promotions, or a certain problem your products help customers solve. The possibilities are endless, but success is in the focus!
Guide the Eye
Once you’ve picked an area of focus, it’s time to organize. Work with a professional window graphics designer, like our experts at Signature Graphics, to develop strategic visuals that guide the eye. With thoughtfully placed window graphics, the audience will naturally flow through the story you’re telling without a second thought.
Empathize with Your Customer
Put yourself in your customer’s shoes and imagine what would appeal to them. Start with identifying one or two pain points that you can help solve. Then, use your branded window graphics to lead them to the solution—but don’t give away the secret. Encourage them to enter the store to find the solution.
Maintain Interest with Continuity
Studies show that stories have the power to keep our brains engaged like almost nothing else. Keep your customers interested by continuing the theme of your branded window graphics inside the store. You can utilize related displays and wall or floor graphics that continue the story you began before your customer ever walked inside.
Decorating your facility’s windows is a great way to maximize your use of space, and you can rely on the professional design and printing team at Signature Graphics to help you create and install eye-catching graphics that improve your business. We offer expert, turn-key service that gives you the flexibility & confidence to tell your brand story in a way that will convert.
Learn more about how window graphics can help grow your business. Contact Signature Graphics today to request a quote.