When the Roanoke-Blacksburg Technology Council (RBTC) began preparations for their Disrupt! Conference, they faced a common event-planning challenge:
how to ensure attendees could effortlessly navigate a venue with multiple rooms and sessions. With five separate spaces hosting keynotes, breakout sessions, and networking opportunities, the event required clear, effective wayfinding to keep everyone on track. That’s where Signature Graphics came in.
Seamless Wayfinding for a Dynamic Event
Held in November at a local hotel, the Disrupt! Conference was a high-energy gathering of tech leaders, entrepreneurs, and innovators.
The event demanded not only a professional atmosphere but also a user-friendly experience for its attendees. Signature Graphics was approached in September to design and deliver wayfinding graphics that would simplify navigation across the venue.
Why Wayfinding Graphics Were a Game-Changer
Event Coordinator Alla Daniel highlighted the importance of these wayfinding tools in her testimonial:
“The floor stickers used for wayfinding played a key role in the success of our conference. Numerous attendees mentioned that without the clear, easy-to-read signage, they would have been lost. The visibility and simplicity of the stickers made navigating the venue seamless.”
At a multi-room event like Disrupt!, it’s easy for attendees to feel overwhelmed. By strategically placing bright, clear floor decals and other signage, Signature Graphics ensured that guests knew exactly where to go, minimizing confusion and maximizing their focus on what mattered: the content of the conference.
Durable, Easy-to-Install Graphics That Delivered
Signature Graphics’ wayfinding solution wasn’t just effective—it was also hassle-free for the event organizers.
Delivered ahead of schedule, the graphics were designed for easy installation and removal, allowing the RBTC team to set up the venue without professional assistance. As Alla noted:
“The stickers were also incredibly easy to apply and remove without leaving any residue. The smooth setup and takedown made them a hassle-free solution for our event.”
The graphics remained in perfect condition throughout the duration of the conference, ensuring their impact wasn’t diminished by wear and tear. Post-event, they left no damage or residue, keeping the hotel venue pristine.
The Signature Graphics Advantage
At Signature Graphics, we understand that great wayfinding graphics are about more than just pointing people in the right direction—they’re about enhancing the overall event experience.
or the Disrupt! Conference, we provided:
- Custom Design: Graphics tailored to the venue layout and event branding.
- Fast Turnaround: Delivered well ahead of the November event date.
- Ease of Use: Simple installation and removal, saving time and effort.
- Durability: High-quality materials that held up during the entire event.
Planning Your Next Event? We’ve Got You Covered
RBTC’s success at the Disrupt! Conference shows how vital wayfinding graphics can be for a seamless event experience. Whether you’re organizing a tech conference, a corporate gathering, or a trade show, Signature Graphics is ready to help your attendees stay on track.
Contact us today to learn how our innovative, easy-to-use graphics can elevate your next event.
We proudly use 3MTM graphic films and overlaminates.