Plan

Plan

The success of every program regardless of size and scope is in the details. Being organized and anticipating challenges before production and launch is a major factor in our successful track record.

We begin each project with a discovery session to understand program objectives. We are most effective capturing your vision when we understand the DNA of your creative. We also use discovery to inspire your creative team with production recommendations that capture your vision.

Next, we may investigate unique surfaces or facilities that will carry messaging through site surveys. Using the information gathered during discovery and surveys, we map out an Implementation Strategy that defines:

  • Scope and Expectations
  • Implementation Timeline
  • Anticipated Challenges
  • Participants and Communication Plan

Signature’s comprehensive pre-launch approach defines expectations for each campaign. Working in parallel with each client or agency partner, we scale our approach to bring your ideas to life.