A brand identity is very important for a retail store.
You want the graphics at the front of your store to be appealing enough to your key demographic that it grabs potential customers’ attention and gets them in the store.
Decide on graphics that are in line with your store brand, whether they’re advertising a sale or a new line of products. Consider reflecting the season as well as your store’s aesthetic.
For example, print your store’s logo and sale name in green and red for the holiday season.
