Every year in September, the town of Wanatah, Indiana adds new faces to its 1,000-population community. But these aren’t your average townspeople… they’re scarecrows! The third weekend in September is dedicated to all things fall fun, including over 50 scarecrows that decorate the town for their annual Scarecrow Festival.
Signature Graphics is proud to be a Patch’s Pal Sponsor of this year’s 29th annual Scarecrow Festival happening September 22-24. The Scarecrow Festival is “a whimsical blend of handcrafted scarecrows, artisanal delights, family activities, savory eats, and live entertainment.” It’s a much-looked-forward to event when the whole town gathers to enjoy the fruits of the season.
At Signature Graphics, we take giving back seriously. We’re proud to support community building efforts in our region and beyond. In addition to being a Patch’s Pal Sponsor, we were honored to donate graphics for the festival. The Scarecrow Festival received the Signature’s high-quality service and products that assisted with:
“We were thrilled to support a beloved tradition right in our backyard,” says Taylor Orr, Digital Media Marketing Manager at Signature Graphics. “The festival organizers go above and beyond to create a sense of community and fun for their citizens. It was an honor to help facilitate their efforts through beautiful graphics.”
Having clear, high-quality graphics to help inform and direct revelers can turn a good event into a great experience. With so much going on at the Scarecrow Festival, quality graphics are paramount! Festival attendees have the chance to participate in some serious fun including:
3K Walk & 5K Run
Cutest Baby Contest
Local Eats Galore
“Graphics help them find and identify exactly what they’re looking for so they spend less time searching and more time having fun,” says Taylor.
At Signature Graphics, we take the time to understand your brand and your needs to provide you with world-class service that will elevate your business, fleet, or event. Learn more about how Signature Graphics can help with your graphic needs and be your partner in success.
Fleet Graphics is one of the most effective marketing strategies you can choose. With fleet graphics, you can turn your hard-working fleet into mobile billboards that generate up to 30,000 impressions daily. But developing fleet graphics with maximum impact takes much more than putting your logo on a vehicle and calling it a day.
Effective fleet graphics take thoughtful design and efficient execution. It’s critical to work with the shape and size of each vehicle to get the most out of your fleet graphics and maintain all-important brand consistency. The best fleet graphics take into consideration the make and model of each vehicle, which can add a layer of complexity if you’re dealing with a mixed-vehicle fleet. Here’s how to maintain your brand identity across a diverse fleet.
What is Brand Consistency
Brand consistency is the discipline of uniformly presenting your brand across every platform and piece of marketing collateral. In practice, this means ensuring that all your brand colors, logos, imagery, and tone are consistent every time a customer or potential customer encounters it.
When it comes to fleet graphics, brand consistency involves selecting the correct colors, fonts, logos, imagery, and tone and aligning them with fleet graphic best design practices.
Benefits of Brand Consistency
It takes 7 seconds to make a first impression and 90 seconds for a potential customer to form an opinion about your brand. Brand consistency allows you to deliver the same message again and again, which has numerous benefits for your company:
Brand consistency makes your brand recognizable. The marketing rule of 7 states that a customer needs to see a message 7 times before they take action. If you present your brand in a consistent way each time a customer sees you, you increase the chances they will engage with you.
Brand consistency builds trust & loyalty because viewers feel secure that they will see the same message in the same packaging. When you meet (or exceed!) expectations, you build trust and safety with your customers, making it more likely they will spend their hard-earned dollars with you.
Brand consistency creates a positive user experience. Inconsistency can be very confusing for the viewer, and they can spend more time figuring out what feels “off” than engaging with your message. The more confusion a potential customer experiences, the less likely they are to engage with your brand.
How to Maintain Brand Identity for Your Diverse Fleet
You may think, “That’s great, but how do I maintain consistency when all my vehicles are different shapes and sizes?” Great question! When working with a mixed fleet, it’s best to start with a primary design idea and then take into consideration the size, shape, and features of each different make and model. For example, Signature Graphics worked with a BBQ brand that needed a branded food truck that matched its brand identity. The truck had unique features like a door and window that had to be incorporated into the design.
The best way to maintain brand identity is to partner with a reputable fleet graphics company and take advantage of their expertise! Signature Graphics has perfected the art of guiding customers through the vehicle wrap process, so it’s virtually painless. We specialize in staying attuned to your individual needs and adapting as your project evolves, including mixed-fleet projects.
As a fleet manager or business owner, you likely know investing in fleet graphics is a smart choice for your business. Fleet graphics help build your brand identity, build consumer trust, and have a great ROI. However, as with anything related to operating a fleet, graphics come with their own governmental rules and regulations.
Successful fleet graphics should stay mindful of the best practices in fleet graphic design and comply with all regulations and requirements where your fleet operates. Each state is different, making things tricky if your fleet crosses state lines. In this article, we’ll delve into some best practices you can implement to ensure your fleet looks beautiful and remains compliant.
Fleet Graphics Compliance Best Practices
The best way to ensure compliance across state lines is to know your important national regulatory agencies and then get organized. The US government relies on two primary agencies to administrate transportation infrastructure and regulations: the Federal Motor Carrier Safety Administration (FMCSA) and the Department of Transportation (DOT). These agencies are responsible for creating and publishing national regulations.
Next, creating processes that will help you stay organized and on top of specific requirements is important. Incorporating time for regulatory compliance into your normal workflow will streamline your fleet graphics process and prevent unpleasant surprises down the road.
Conduct an audit to document all current regulations and compliance requirements. Your audit should encompass all national regulations and any state and local requirements in your area of operation. This initial audit will serve as a starting point for your team and be an excellent reference to cross-check the compliance of any of your designs.
Stay updated on any regulatory changes. Set aside time in your calendar to inform yourself about any changes to regulations and compliance requirements pertinent to your fleet. As an added measure, be sure to sign up for notifications from the appropriate government agencies and trade groups to get alerts between your regularly scheduled reviews.
Review regulation and compliance requirements before any fleet graphics refresh. In addition to your regular compliance review, it’s a good idea to build in a regulation review to any graphics refresh project to ensure that you won’t be surprised by new information late in the design process, or worse, fines and penalties once your fleet is out on the road.
Lastly, when it comes to compliance, quality materials matter. Choosing high-quality materials for your fleet graphics means your materials, whether they are required reflective vinyl or specific USDOT numbers, are less likely to warp, fade, or degrade to a level that undermines your regulatory compliance.
Work with A Company That Knows Regulations
The easiest way to navigate regulations for fleet graphics is to work with a company that ensures you follow every guideline and regulation within your entire service area.
Signature Graphics supports high-revenue corporations nationwide, each with thousands of design adaptations and operation locations. We’re familiar with the ins and outs of regulations and are ready to deploy our powerful knowledge and software to ensure compliance at every level. Don’t navigate the world of fleet graphics regulatory compliance alone. Let us help! Get in touch today.
Vehicles branded with fleet graphics pull double-duty: they continuously deliver results all while taking care of business. Fleet graphics are not only cost-effective, they’re high-impact.
If you’re a marketing or advertising agency working on fleet graphics for a client, you know that there are extra steps involved in the execution of your project. Luckily, with a little advance planning and the right partner, you can take the stress out of fleet graphic projects for your agency. Follow our tips to learn how to streamline your next fleet graphic project.
Proper Planning: The Fleet Graphic Design Phase
A streamlined fleet graphics project takes logistics into consideration right from the get-go. Not only do you need a functional and eye-catching design, it’s imperative to think about the make and model of your client’s vehicles for maximum effect. Does your client have a mixed fleet that requires multiple versions of the same design? With advanced planning, you can tackle this with ease.
If you’re feeling a bit overwhelmed, don’t worry. Working with a trusted partner can ease worries and help shrink this step to a manageable size. At Signature Graphics, we offer affordable and professional design without sacrificing quality. We’re experts at working with agencies to produce high-quality fleet graphics that align with their client’s brands and goals. Get a creative team with an impressive track record so you’re sure to deliver a beautiful design that exceeds your client’s expectations.
Efficient Execution: The Fleet Graphic Installation Phase
Now that you have a beautiful design, it’s time to put it to work. We’ll work with you to provide your client with high-quality vinyl graphics and streamlined installation. When you choose quality materials and proper installation, your client’s investment lasts longer.
As a 3M partner company, Signature Graphics uses only the highest-quality material in every project. In addition, we’ve honed our installation process for more than 3 decades and can install fleet graphics on time anywhere in the U.S., giving both your agency and your client results and peace of mind.
Meticulous Management: The Fleet Graphic Maintenance Phase
Most importantly, our proprietary tracking and reporting tool, brandRESPONSE, makes fleet management a breeze.Signature Graphics provides all agencies access to our proprietary remote management system brandRESPONSE. This is the ultimate tool for marketing agencies that want to manage asset inventory, track installations, and maintain their client’s brands to the highest level.
What makes brandRESPONSE special is the up-to-the-minute reporting at a highly granular level. Here’s how it works:
Audit—Signature Graphics will audit every asset involved in your client’s commercial fleet graphics program. Then, we’ll scout facilities and partnerships essential to your strategy.
Import—All audited data is then imported into brandRESPONSE
Monitor—Use brandRESPONSE to track and report on every aspect of branding as it happens: adaptations, manufacturing, shipping, and installation.
Communicate—Provide input on tasks across every location, review important files and documentation, and be in touch with stakeholders across the lifecycle of each project.
Manage—Add new assets and track branding data all in one place.
When you work with Signature Graphics, you’ll stay updated on every aspect of your client’s fleet graphic branding project as it happens.
Choose Signature Graphics as Your Agency’s Fleet Graphics Partner
Signature Graphics streamlines the fleet graphics process with fantastic results. Our approach allows you to keep your client’s needs at the forefront and deliver a high-quality product and experience. You’ll see the benefits from our clear communication, fearless tenacity, and consistent hard work.
Choose Signature Graphics for your fleet graphics partner to deliver high-quality fleet graphics and excellent customer experience to your clients. Get started by requesting a quote today!
In the fast-paced world of college sports, creating a strong and recognizable brand presence is essential for any athletic team looking to stand out from the competition. From dazzling performances on the field to the unwavering spirit of the fans, every aspect plays a vital role in shaping a team’s identity. That’s why, while coaches and players build skills on the field, marketing teams often work just as hard to build a strong brand.
One often overlooked yet incredibly impactful aspect of branding is the team’s mode of transportation: the athletic team bus. By utilizing fleet graphics, sports teams can harness a myriad of benefits that go beyond mere aesthetics. Keep reading to learn 9 reasons your college athletic team should brand their buses:
9 Benefits of Branding Athletic Team Buses with Fleet Graphics
Fleet graphics can transform your utilitarian bus into a moving billboard. A well-designed fleet graphic design can effortlessly reach fans, influence prospective students, and inspire donors, all while reinforcing a cohesive identity. And that’s just for starters. Here are 9 other reasons to brand your institution’s athletic buses:
Team Identity and Unity: Branded buses help create a sense of identity and unity among the athletes and coaching staff. The bus becomes a mobile representation of the team, fostering a strong team spirit and pride among players, coaches, and supporters.
Professional Image: A branded bus gives the team a more professional and polished image. It showcases the college’s commitment to its athletic programs and communicates a robust expert image to opponents, fans, and recruits.
Enhanced Visibility: Branded buses act as moving billboards, increasing the team’s visibility and exposure wherever they travel. This is especially impactful when the team is traveling to away games or participating in tournaments because it raises awareness about the college and its athletic programs.
Recruitment Tool: An aesthetically appealing and well-branded bus is a powerful recruitment tool. Fleet graphics impress prospective athletes with stunning designs and communicate the commitment the college shows to its sports programs. This combines to make them more likely to consider joining the team.
Fan Engagement: Branded buses generate excitement and engagement among fans and supporters. Fans can take pride in spotting the team’s bus on the road, and it creates an excellent opportunity for photo ops and social media posts, further promoting the team!
Sponsorship and Fundraising: Branded buses attract potential sponsors and donors. Companies interested in supporting college athletics may be more inclined to sponsor a team with increased visibility through a branded bus. Additionally, the college can leverage the bus’s branding space to promote fundraising campaigns or other initiatives.
Community Connection: A branded bus strengthens the team’s connection with the local community. When the team travels for games, the bus is a recognizable symbol of the college and its sports programs, enhancing community pride and support.
Safety and Security: In some cases, a branded bus can also enhance safety and security. It makes it easier for athletes, coaches, and staff to identify their transportation quickly, especially in crowded areas or during large events.
Memorable Experience: For athletes, traveling on a branded bus can be a memorable and enjoyable experience. It adds a touch of excitement and specialness to the journey, contributing to team bonding and camaraderie.
Contact Signature Graphics to Brand Your Athletic Bus
Overall, branding college athletic team buses can be a smart marketing and promotional strategy that boosts the team’s image, fosters team spirit, and creates a positive impact on various aspects of the college’s athletic program.
Signature Graphics not only offers turn-key solutions to wrapping large vehicles, we completely customize the design and process to your needs. Contact us to harness the power of vehicle graphics and boost the profile of your school’s athletics team.
We proudly use 3MTM graphic films and overlaminates.
The weather is heating up and so are the outdoor opportunities to celebrate summertime cuisine! There’s nothing better than enjoying great eats on a beautiful summer day, which is why you’re likely to notice an uptick of food trucks and festivals this time of year.
If you run a food truck or food festival, then you know summer time is prime time for growing your business and producing mouthwatering events that people will talk about for a long time after it’s over. While the food might be the key ingredient to a great event, one element you don’t want to overlook is eye-popping signage.
How Vinyl Graphics Can Boost Your Food Business
Vinyl Graphics can make any food truck, food festival or food fair a feast for eyes as well as the palate. As any indoor restaurant knows, having great atmosphere is an important part of enjoying a culinary experience. Just because you’re serving food outdoors doesn’t mean you can skip the aesthetics! When you invest in vinyl graphics, you’ll impress your patrons with more than just your menu. Here are just a few of the ways you can use vinyl graphics to boost your food business:
Be Bold in Branding and Identity: Stand out from the food truck competition with fantastic graphics. Odds are your food truck is in the same space as competing food trucks, so be bold! Choose attention-grabbing colors and appetizing imagery to make a memorable impression.
Use Design to Your Advantage: Be sure to follow design best practices like readable fonts to advertise your name, tagline and core menu items on your vinyl wrap or vinyl signage.
Get Strategic with Placement: Be sure to consider layout of windows, doors, and other features so your graphics and messaging can shine to its best advantage.
Incorporate Social Media: Having a funky and fun food truck practically begs for a photo op. Be sure to include hashtags and other social media info in your vinyl graphics. Your patrons will be more likely to share and tag you, increasing the reach of your brand. If you’re planning an event, use signage to advertise your social media presence and encourage attendees to spread the social media love.
Stay in Touch: Be sure to include your contact information in a highly visible location, whether that’s on your food truck or via signage at your event. If people want to reach out (say to book your truck or order ahead), then make it easy for them by giving your contact info a front-and-center position.
Create Drool-Worthy Awards: Is any food festival complete without awards? We didn’t think so either. Consider creating long-lasting awards in vinyl that the winners can display for years to come. These weather resistant awards will generate a sense of pride and prestige and have the added bonus of advertising your event even in the off season.
Brand Your Food Truck or Festival with Signature Graphics
The food industry requires a tremendous amount of inspiration and hard work. If you’re looking for a graphics partner that can match your creativity and diligence, then Signature Graphics is for you.
For nearly 40 years, Signature Graphics has specialized in creative problem-solving, 24/7 management, and tailored planning and design. Let us help you boost your business with creative vinyl graphics. Contact us today.
We proudly use 3MTM graphic films and overlaminates.
Take a quick look at your wardrobe, home décor, or accessories and chances are you notice a pattern. If you’re like most people, you tend to gravitate toward certain colors and shades, even unconsciously! That’s because color is more than just something that makes life a little bit more interesting and brighter. Colors pack a serious psychological punch.
Color psychology is a discipline within psychology that studies how colors affect human mood, behavior, and emotions. Their findings are used by a variety of industries to help soothe, energize, or inspire people around the globe. Designers and marketers rely heavily on color psychology when building a brand, and that includes fleet graphics. Keep reading to learn how you can harness the power of psychology in your next fleet graphic design.
Colors and What They Represent
Cultures have long used colors to symbolize ideas and evoke certain emotions in the viewer. Modern viewers are no different. Colors can still communicate an entire mood and personality with just a glance. It’s one of the most powerful tools in your toolbox when it comes to creating a distinctive identity for your brand and fleet graphics.
While you may instinctively know what some of these colors represent, we’ve put together a handy cheat sheet to help you navigate the world of color psychology.
Red communicates energy, excitement passion, speed, efficiency. It’s also been shown to stimulate appetite and act as a powerful attention grabber
Blue is all about calmness, trust, stability, reliability, dependability, purity, and cleanliness. Think of the refreshing, cooling nature of the ocean or sky and you’ll understand blue.
Green brings us back to nature, freshness, and health. Use green to communicate balance, harmony, relaxation, and rejuvenation.
Orange is great for conveying enthusiasm, warmth, excitement, friendliness, and approachability. Like red, it can stimulate appetite. On the other end of the emotional spectrum, it’s also a color often used to warn people of hazards.
Yellow communicates happiness, optimism, energy, joy, warmth, and is uplifting. Like red and orange, it can stimulate appetite and also be used for warning, and creating visibility.
Purple is associated with royalty, luxury, creativity, sophistication, indulgence. Often used by premium or gourmet brands darker shades to evoke elegance, uniqueness
White brings to mind bright clouds and lovely flowers. It’s pure, simple, clean, innocent, and minimal.
Gray is a great choice if you’re looking for neutrality, balance, professionalism, sophistication, and modernity. With gray you’ll show a no-nonsense approach, seriousness, and efficiency.
Black is powerful, authoritative, professional. Use black to convey elegance, strength, and sophistication. It’s the perfect choice for high-end, luxury products.
How To Leverage Color for Your Industry
Now that you have a feel for the power of each color, it’s time to break them down according to industry. Of course, you can choose whatever color you like for your brand—sometimes disruption is good! However, keep in mind that color is the fastest shortcut to communicating a lot of information in the shortest amount of time. With the right colors, potential patrons can get an immediate sense of what your brand is about and be invited to learn more.
Food: Thanks to their proven ability to stimulate appetite warm colors like red, orange, and yellow are strong choices for brands in the food industry. Alternatively, if you run a health food business, you may consider green to convey vibrance and well-being.
Beverage: Bright warm colors are also a popular choice for beverage companies, conveying a sense of energy and fun. Keep in mind that many water companies opt for blue or green to evoke a sense of nature and hydration.
Logistics / Freight:Logistics and freight companies need to build trust immediately. Reach for blue or gray to capitalize on a sense of trustworthiness or professionalism. Alternatively, you might find success with red or orange to convey a sense of energy, intelligence, and speediness.
Healthcare Vehicles: Blue is a leading color in healthcare as it’s prized for its ability to evoke a sense of calm and trust. Green is also popular choice as it is commonly associated with health and wellness. If you’re looking to stand out from the crowd, you might choose purple as it has been linked with compassion.
Utility Vehicles: Tasked with providing the public with electricity, gas, and water, these trusty vehicles are often branded in power colors like red, orange, and black to show energy and professionalism.
Emergency Vehicles: When we think of emergency vehicles, we often associate them with white, the color of purity and simplicity. It gives viewers a sense that safe and trustworthy help is on the way. However, recent studies have suggested that the best color for emergency vehicles is an eye-popping lime-yellow to help with visibility day and night.
Municipality Vehicles: These vehicles should align with the branding of the municipality they serve. Many utility trucks are white because it serves as a perfect canvas to display the municipality logo and contact info.
Universities: The most popular color combination for universities is red and white, but branding for universities can come in a variety of colors. Typically, universities stick to two or three main colors that are immediately recognizable to their students, alumni, donors, and prospective students.
Contact Signature Graphics for Your Perfect Design
If you’re looking to maximize the impact of your fleet graphics, choosing your colors carefully can go a long way. At Signature Graphics, our creative team has a passion to produce exceptional designs and a track record of happy clients. If you’d like help sorting through your choices of shades and hues to find your perfect brand color fit, get in touch! Our expert designers are standing by to help you harness the power of color psychology in your fleet graphics.
We proudly use 3MTM graphic films and overlaminates.
First impressions tend to last well beyond that first encounter. As a Fleet Manager, you’re always looking for avenues to increase brand exposure and ways to convey your brand’s message consistently. As technology advances and the world of social media expands, it’s crucial that brands continue to integrate their message throughout different social media platforms.
Brands use social media and, more specifically, hashtags to continuously participate in larger conversations or trending subject matter online. By participating in these discussions, you can increase the reach of your posts and attract more attention to your brand and its cause.
Benefits of Incorporating Hashtags in Fleet Graphics
Hashtags are a powerful tool that amplifies your messages and grows your online presence. They can help your brand reach niche audiences and build communities. Hashtags can aid in creating viral campaigns, increasing brand awareness, and reaching business and campaign goals.
Using hashtags online make your brand easier to find by increasing its awareness. Hashtags connect your posts to specific themes and topics, making it easier for your audience to find, understand, relate to, and engage with your posts.
Determining What Hashtags to Use with Your Brand
Before deciding what hashtags to use for your social media and brand, establish what your goals are. After you’ve decided on your endgame, you can start digging into the world of hashtags.
Using popular hashtags is a great way to initiate brainstorming for your new content. You can monitor these specific hashtags and begin engaging with other users who are also participating. But proceed with caution, including spam-like, generic, irrelevant, or even too many hashtags can do more harm than good in regard to your brand. Choose your hashtags thoughtfully to help you reach a like-minded audience. Instagram and Tik Tok recommend 3-5 hashtags per post, Facebook and Twitter recommend only 1-2 hashtags per post, and LinkedIn recommends 2-3 hashtags per post.
You can also turn to your social media’s trend-specific pages to find examples or to help you brainstorm. For example, on Instagram, you can browse their “Explore Page” to identify what posts are trending. For Twitter, you can browse the trending topics on the search page. Take notes on the certain hashtags that are being included, and hop on the bandwagon if they align with your brand. You can also study your competitors’ social media strategies to find relevant and effective hashtags for your brand.
Tips for Using Social Media and Hashtags with Your Brand
To perfect the art of the hashtag, we’ve put together a list of tips and tricks to refer to when deciding the best hashtags to use for your brand.
Create your own branded hashtags. Branded hashtags can increase visibility, clicks, and mentions. Make sure you’re using this specific hashtag consistently throughout your social media accounts, and have your audience respond with the same hashtag or post content related to your brand with your brand-specific hashtag attached to the post.
Use more relevant hashtags in your content. Once you’ve decided on what hashtags you’re using, it’s time to start incorporating them into your content. A general recommendation in regard to hashtags is the less, the more. Avoid stuffing your posts and captions full of hashtags. Not only could this deter users from your content, but it could also lead the social platform to mark or categorize your posts as spam. Stick to just a few hashtags that are relevant to your brand and your message.
The more consistent your message is, the more your brand builds awareness. Fleet graphics are a strong avenue of advertising, and keeping your message consistent across your fleet will help brand exposure. Prominently displaying your social media handles and brand hashtags will encourage consumers to visit your platforms.
Analyze and report on your hashtags’ progress. Tracking your hashtags and their progress is crucial in making sure they’re impacting your social performance the way you want. You can track the popularity, the reach, the interactions, and the users that engage with your content.
The hashtag isn’t dead. In fact, it’s more fundamental to the success of your content’s performance than ever before. By delivering content with the right hashtags for your brand, you can forge strong relationships with your community, continue to build your fleet’s brand awareness, and achieve your goals on social media.
Signature Graphics has been working with brands to build awareness for decades now. Our entire team of experts is committed to making your experience flawless. Contact us today for your fleet branding needs.
We proudly use 3MTM graphic films and overlaminates.
Public safety and awareness start with identifiable vehicles. With the help of fleet graphic designs, law enforcement and first responders are easily recognizable to the public. Not only does this direct the community to the emergency department that is needed, but it also helps keep our officers and responders safe.
Enhancing Officer Safety with Fleet Graphics
Efficient designs help make officers clearly visible to other motorists, which can reduce the number of potential accidents. The visible presence of police vehicles can also be helpful in creating a sense of security within the community.
Improving Visibility on the Road with Fleet Graphics
When law enforcement is easily distinguishable, it tells the public where to turn to in times of need. While fleet graphic designs make the vehicle more visible, it’s especially important to be recognizable when patrolling at night or in suboptimal conditions. With strategic designs and graphics, like reflective material, it will help other drivers identify police vehicles from further away.
Benefits of Fleet Graphic Designs on Police Vehicles
Police vehicles can include emergency numbers for the public to utilize. It can also include non-emergency information that is useful for the community, not just 911. It is also important for emergency vehicles to display identifying information. Police vehicle graphics is a great way to do just that! This information can be displayed in any size and in any variety of styles and colors.
Police vehicle graphics also serve another important purpose: they can help protect your vehicle! With vinyl graphics wrapped around your vehicle, it’s more resistant to dents and scratches. Not only does this keep your fleet looking good, but it also extends the life span of those vehicles. Here at Signature, we proudly work alongside 3M to deliver the best quality vinyl for you and your fleet.
Contact Signature Graphics
Police vehicle graphics play a crucial role in the overall appearance of emergency responder vehicles. They can forge and enhance relationships in the community, promote officer safety, and even save departments money.
When you work with a fleet design company that has experience working on fleet designs for emergency vehicles like Signature Graphics, you can be sure you’re getting a design that is not only aesthetically cohesive but also displays the most important information.
Signature Graphics is dedicated to police, sheriff, fire and rescue, security, and public safety. Planning, designing, and executing the perfect graphics for your fleet is no easy task, but with Signature’s team of specialized experts on your side, you’ll be sure to get it right. Contact Signature Graphics today for your fleet graphic needs.
We proudly use 3MTM graphic films and overlaminates.
As a business owner, you likely know the power of marketing to drive sales and help you grow. But you’re also probably familiar with how confusing the marketing landscape can be. There are a lot of choices out there: print, digital, out-of-home, and more. What you need is a solid strategy that’s sure to bring you a strong return on your marketing investment.
Luckily, if your business has even just a single vehicle, then there’s a gold-standard strategy that’s sure to make the most of your hard-earned marketing dollars: full-coverage fleet graphics. Keep reading to learn more about the returns you can earn with full-coverage fleet graphics.
What is ROI?
ROI stands for “return on investment.” It’s a popular metric used to understand how profitable an investment turned out to be. Put simply, ROI compares how much you paid for an investment with how much you earned from the investment. When evaluating marketing campaigns, you’d measure the money you spent against the revenue your campaign generated.
You may be asking yourself, “Why is ROI important?” That’s a great question! Using ROI gives you a good understanding of how much money you’re earning from a marketing campaign. This valuable information helps you know how to direct your dollars in the future so you can work smarter, not harder.
How Effective is Fleet Graphic Marketing?
Fleet Graphics is a marketing tactic known as out-of-home (OOH) advertising. This type of advertising targets consumers while they are out and about. It’s particularly effective in the USA where Americans spend an average of 70% of their waking hours away from their homes and approximately 20 hours a week on the road.
Vehicle graphics generate 30,000 impressions per day.
98% of drivers say that fleet graphics created a positive image for the company.
Vehicle marketing results in a 97% message recall for viewers (compared with only 19% recall with stationary signs!)
Why Select Full Coverage Fleet Graphics?
Full coverage fleet graphics cover the entire exterior of your car or truck in one seamless design. When you choose full coverage fleet graphics, your vehicle pulls double-duty. Not only does it get you where you need to go, it also serves as a tool to engage potential customers. Full coverage vehicle wraps maximize the exterior real estate of your vehicle and turn it into a giant, moving billboard.
Full coverage fleet graphics are the most eye-catching option for your business. They are custom designed to the make and model of your vehicle while showcasing your brand and message creating a single, cohesive design.
How to Choose the Right Design?
Your brand is one of your most important assets so you’ll want to choose a design that honors your brand and stays consistent with your visual calling card. This means selecting colors, fonts, and graphics that show up in your other marketing assets like logos, websites, and any print materials.
Next, think about crafting a design that will be seen at high speeds. According to 3M, the average potential customer will view your graphics for 3-5 seconds so it’s important to make it count. The best way to design fleet graphics is to grab your viewer’s attention as quickly as possible. Keep these tips in mind as you think through your design:
Use large, clean font and bright, eye-catching colors.
Highlight your business name and website.
Ensure that any graphics are recognizable and straightforward.
Keep your message simple. Don’t confuse your viewer with complexity.
When it comes to your fleet graphics, quality is paramount. To maximize your ROI investment, choose a partner that operates with integrity and excellence so your fleet graphics will deliver and last for years.