The last step in rebranding your business is possibly the most difficult. Implementing it.
Whether you've decided to hire an outside company or work with someone in house on your rebrand, now is the time for you to come up with a plan.
The second step of preparing your business for a rebrand is to rally the troops.
Deciding to rebrand your business is an exciting and intimidating decision.
Certain colors or images can subconsciously alter and affect workers’ moods, so be careful and make sure you’re choosing the right interior decor.
You want the graphics at the front of your store to be appealing enough to your key demographic that it not only grabs potential customers' attention, but also gets them in the store.
Think about how many hours a week your company cars spend on the road.
While the job itself plays a large part in an employee’s attitude and morale in the workplace, the office needs to be taken into account as well.
Another sign that your business would benefit from a rebrand is if it's been "in the process" of changing before.
One of the first signs that your company is in need of rebrand is if your logo is too similar to the competition's.